News & Insights


Enterprise Mobility solutions need not be boring in terms of design and UX

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In a free wheeling interview with CIO Online, a community destination for CIOs and other high-level IT executives, Rohith Bhat (CEO & MD) and Rakesh Tiwari (VP – BiZ Dev, Enterprise Mobility) speak about a host of issues including the history of Robosoft, the changing landscape in mobile app development and trends in Enterprise Mobility.


From 1996 to 2015, what do you think has changed in the market in terms of competition, business expectations, and technology?

Rohith: Back in 1996, Apple was a struggling company. We thought if the company came out of its troubles and turned around, it would do wonders. That’s exactly what happened.
Steve Jobs’ re-entry galvanized the company and we rode that wave of growth. We worked with many of Apple’s partners across the globe. The introduction of iPhone and App Store in 2007 changed everything again, both in terms of demand and competition. There is competition from startups as well as established players. Apps have moved away from simple alarms to complicated projects which involve strategy, planning, complex prototyping, design intricacies and marketing. So it is a more complex, integrated approach now.

What are some of the challenges that CIOs face around enterprise mobility?

Rakesh: Mobile is still new to everyone. While many want mobility solutions, getting the design and user experience right is a struggle. Specially when making an app experience delightful for end consumers, a lot more can be done in enterprise mobility. We believe our strength lies in that area; enterprise mobility solutions need not be boring in terms of user experience or design. We get the design thinking right. The right mobile solution and engineering solution are of course, critical.

In the enterprise segment, addressing security issues, thanks to BYOD, is a challenge. We also believe that in enterprises mobile solutions are moving from a vertical, single app approach to a horizontal approach, where many departments within an enterprise need specialist mobile solutions. Apart from these, we feel enterprises need strategic inputs in app discovery and re-engaging with users.

Is security a big concern since many companies still treat it as a tactical piece instead of a strategic piece?

Rakesh: Yes, security is a big concern, especially since data is a critical asset for all companies, irrespective of their domain. With SMAC playing an increasingly important role in mobility, enterprises need to partner with companies who have the required domain knowledge and expertise.

Read the full interview here.


Kalaari Capital profiles Robosoft Technologies

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Kalaari Capital, one of the leading investment firms in India and an investor in Robosoft Technologies profiled us recently in their company blog.


Robosoft came into being in 1996. Between then and 2008, we developed some great solutions for demanding clients, prominent among them being Apple and Apple’s partners in Europe, Japan and USA. Trust me: no client could be more demanding than Apple! Device drivers, games, video editing software, imaging software—we developed it all, to exacting global standards. Between 2001 and 2008, we were one of only eight companies in the world to be Apple certified Mac OS developers.

By 2008, we had acquired a solid grounding in every aspect of software development and in understanding the needs of the most perceptive tech users in the world. We were ready for the next leg of our journey. Until then we had been a B2B company. Now we wanted to start developing products for direct consumers. Also, we decided to transition from the desktop platform to the higher growth-higher margin mobile platform.

To intensify our focus and better position ourselves, we restructured. We spun off two companies—99Games, a start-up developing games for the mobile platform and selling these to users, and Global Delight, a company developing apps for Apple devices, also ascribing to the B2C model. Creating these standalone companies shows just how much potential we foresaw in the mobile platform.

We truly came into our own in the next few years. By 2011, a third of all the games available for the Mac platform were from Robosoft. Some of our runaway product successes are Boom—a system-wide audio enhancer for the Mac; Camera Plus—a powerful camera with unique features for the iPhone and iPad; and Game Your Video—a simple video maker on iOS.

It has been immensely satisfying to have received recognition for our work. Boom was released at the Macworld Expo 2011 in San Francisco and won the Macworld “Best of Show 2011” award. Also, Game Your Video won the “Best of Show 2012” award.

Read the blog post here.


Camera Plus and Star Chef featured in Apple’s Best of 2014

#All #99Games #Application #Award #Global Delight #News

We are thrilled to announce that Camera Plus from Global Delight and Star Chef from 99Games have been chosen by Apple in their Best of 2014 list, an annual affair. Needless to say, it is a great honour and our congratulations to all other apps & games featured over there.

Camera Plus 4 with AirSnap redefines remote photography on iOS 8. With more than 27 million downloads till date, Camera Plus is a hugely popular camera app on iOS. Amongst the many improvements in Camera Plus 4 are those to the revolutionary ‘AirSnap’ as well as a new video focus mode called ‘Shift’ for unparalleled cinematic effects in videos. You can download it from here.

Star Chef is a lovingly crafted cooking and restaurant management game. If you ever dreamed of becoming a Master Chef and running your own restaurant, now you can with Star Chef! Download the game from here.

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