Redesigning theMcDelivery Experience

McDonald's India wanted to craft a fresh, new design and enhance the user experience across their digital platforms.

Redesigning theMcDelivery Experience

McDonald's India wanted to craft a fresh, new design and enhance the user experience across their digital platforms.

The objective of the redesigned app and website was to offer a delightful and an intuitive design, hassle- free user journeys, outcome based delivery and a seamless performance of all applications across platforms.

Designed as a mobile-first approach and driven by a superior performance, the experience aims to make customers say "I’m lovin’ It" in the digital world too.

Objective and success metrics

Revamp of the experiences on the app and website aimed at improving user journeys across the platforms. We achieved this goal by :

Improving user funnel from Serviceability to Add to Cart

Improving overall funnel from Add to Cart to Checkout

Improving overall navigation and performance of the site & app

To ensure an increase in orders we worked towards

App/Web
Launch
Serviceability
home
Menu
Cart
Promotion
Payment
Tracking

Increase the effectiveness of communication

Better discovery of offers

Quick & easy checkout

Adapting a natural flow

Approach and Solution

We conducted collaborative design workshops with the client to identify user journeys, wireframes and finalise the designs. Scrum-based agile methodology was used to ensure phase-wise and on-time delivery.

Services we delivered