Robosoft’s campaign to attract talent attracts attention

Talent acquisition is a challenge faced by many companies. At Robosoft too, we are always on the look out for great talent especially given our growth. We are also partnering with clients who demand increasingly complex digital products. Taking this as a challenge and an opportunity, we launched a campaign to attract talent to Udupi, our main campus.

The campaign aims to dramatise the unique nature of Udupi – a town which blends the rustic and the futuristic. That was the genesis of our ‘Live, Work & Play’ campaign – a demonstration of balancing these three key components.

The campaign has now attracted media attention, with the prestigious Business Line comparing it with Tourism Australia’s ‘Best Jobs in the World’ campaign.

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“We wanted to create a campaign to help us attract people who are looking for a lifestyle change,” says Rohith Bhat, Managing Director and CEO of Robosoft. Thus was born the campaign ‘Change the Way You Live, Work and Play’ that has beautiful shots of enchanting locales within an hour’s radius of the Robosoft office.

Our beautiful campus in Udupi, in a world far removed from urban stress, allows us to focus on what we do best – crafting world-class products using cutting edge technology. That’s the secret sauce in partnering with demanding clients like Apple, with whom we started our journey with, as our first customer. Over the years, we have worked with some of the best names including Google, Facebook, Amazon, Electronic Arts, Ubisoft, Paytm, NDTV, Viacom18 and more.


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