Discovery, a global leader in real life entertainment recently launched Discovery Plus, an entertainment OTT platform in India. Issac John, Business Head – Digital (South Asia) of Discovery and our CEO Ravi Teja Bommireddipalli spoke with Indian Express, a leading daily in India.
The article outlines details of the journey of Discovery+, including targeting a niche target segment like ‘lifelong learners’, which is not an area other streaming services typically focus on.
Discovery+ has no movies or scripted TV shows, and the focus is on content around adventure, wildlife, travel, lifestyle, which is what the brand is known for. The Discovery+ app also needed India specific optimizations, especially to ensure optimal viewing experience. Aside from Android, iOS and the web, the brand experience will also be available on Smart TVs too.
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