The story of Discovery+: Our journey into creating a multiexperience OTT app for a niche segment

Discovery, a global leader in real life entertainment recently launched Discovery Plus, an entertainment OTT platform in India. Issac John, Business Head – Digital (South Asia) of Discovery and our CEO Ravi Teja Bommireddipalli spoke with Indian Express, a leading daily in India.

The article outlines details of the journey of Discovery+, including targeting a niche target segment like ‘lifelong learners’, which is not an area other streaming services typically focus on.

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Discovery+ has no movies or scripted TV shows, and the focus is on content around adventure, wildlife, travel, lifestyle, which is what the brand is known for. The Discovery+ app also needed India specific optimizations, especially to ensure optimal viewing experience. Aside from Android, iOS and the web, the brand experience will also be available on Smart TVs too.

Read more about our experience in the media & entertainment industry – helping companies adapt to the new media landscape, influenced by the rise of digital entertainment.