There are so many mobile app agencies out there that will gladly take your money, but not many of them are necessarily very good at delivering the results you are expecting. While it’s easy to sign on the dotted line and start doing business with the first one that comes along and promises you the world, it’s better to do your due diligence first and ask them probing questions, so you know you’re getting your money’s worth.
Mary Meeker’s Internet Trends report is widely anticipated, analyzed and discussed by the tech & business world. This year too the report has tonnes of insightful data for the world of mobile, technology, internet and commerce. Here are some key takeaways from a mobile marketing perspective:
If you’re in the mobile app development business, your primary goal is to create an app that is simple, easy-to-use and valuable. As with any product, your app must provide value by resolving an issue a consumer may have, or fulfilling a “want” in customers that makes some aspect of their lives easier or more manageable.
Have you ever wondered how you can work with offshore teams effectively? In this in-depth article, we cover 17 actionable ways to make it happen.
The Internet Retailer Conference & Exhibition (IRCE) is the premier event for experts, vendors and strategic partners in the consumer facing and B2B sector. It brings together more than 10,000 retail and e-commerce professionals from all over the world to network, share new ideas and learn from the best.
Many agencies have clients who are searching for the perfect technology partner. Yet few know how to choose the partner that will do the best job for the client. In this article, you’ll learn precisely how to choose your perfect technology partner who can take your client’s app vision and turn it into a successful product.
Majority of mobile apps fail. They languish out there in the app stores and in the worldwide web – unheard of, unused and unloved. Even if a mobile app is discovered and downloaded, 77% of users never use an app again 72 hours after installing. Time spent on apps is also low with 34.1% of mobile app engagements lasting less than one minute. The mobile app industry metrics, however, show that time spent in apps is soaring, up 69% over last year. But that only tells half the story: overall app usage has grown a modest 11% and driven largely by social networking apps (which are dominated by big, deep-pocketed brands). The big brands also dominate the list of 2016’s top apps.
Nintendo, and Super Mario specifically, have tremendous equity among traditional gamers. So when the Super Mario game was announced for the first time on mobile at Apple’s press event in September this year it was a huge moment in mobile gaming. Super Mario creator Shigeru Miyamoto went on stage to demonstrate the game to a rousing applause.