Author Archives: Nikunj Sanghvi

Nikunj Sanghvi
Nikunj is passionate about technology, marketing and mobile and stays up to date with current trends in these domains. He leads our Sales and Business Development efforts in the US, based in Palo Alto.
Mobile

15 Questions to ask app developers before hiring them

questions to ask app developers

There are so many mobile app agencies out there that will gladly take your money, but not many of them are necessarily very good at delivering the results you are expecting. While it’s easy to sign on the dotted line and start doing business with the first one that comes along and promises you the world, it’s better to do your due diligence first and ask them probing questions, so you know you’re getting your money’s worth.

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Mobile Opinion

Mary Meeker’s Internet Trends Report 2017: a mobile marketing perspective

Mary Meeker’s Internet Trends report is widely anticipated, analyzed and discussed by the tech & business world. This year too the report has tonnes of insightful data for the world of mobile, technology, internet and commerce. Here are some key takeaways from a mobile marketing perspective:

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Mobile

(Webinar Summary): How To Build a 5-Star Mobile App with Ted Sergott @ ProUnlimited

how to build a 5 star app

If you’re in the mobile app development business, your primary goal is to create an app that is simple, easy-to-use and valuable. As with any product, your app must provide value by resolving an issue a consumer may have, or fulfilling a “want” in customers that makes some aspect of their lives easier or more manageable.

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Featured Mobile

How to work with offshore teams (17 actionable tips to live & work by and 6 expert testimonies)

Have you ever wondered how you can work with offshore teams effectively? In this in-depth article, we cover 17 actionable ways to make it happen.

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Mobile

Get the most out of your IRCE 2017 experience in Chicago

irce 2017 event

The Internet Retailer Conference & Exhibition (IRCE) is the premier event for experts, vendors and strategic partners in the consumer facing and B2B sector. It brings together more than 10,000 retail and e-commerce professionals from all over the world to network, share new ideas and learn from the best.

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Featured Mobile

How to Choose the Perfect Technology Partner for Your Agency (6 tips)

Many agencies have clients who are searching for the perfect technology partner. Yet few know how to choose the partner that will do the best job for the client. In this article, you’ll learn precisely how to choose your perfect technology partner who can take your client’s app vision and turn it into a successful product.

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Featured Mobile

5 Go-To Market Strategies for Successful Mobile Apps

Majority of mobile apps fail. They languish out there in the app stores and in the worldwide web – unheard of, unused and unloved. Even if a mobile app is discovered and downloaded, 77% of users never use an app again 72 hours after installing. Time spent on apps is also low with 34.1% of mobile app engagements lasting less than one minute. The mobile app industry metrics, however, show that time spent in apps is soaring, up 69% over last year. But that only tells half the story: overall app usage has grown a modest 11% and driven largely by social networking apps (which are dominated by big, deep-pocketed brands). The big brands also dominate the list of 2016’s top apps.

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Mobile Opinion

What lessons does Super Mario Run have for your Mobile Initiatives?

Nintendo, and Super Mario specifically, have tremendous equity among traditional gamers. So when the Super Mario game was announced for the first time on mobile at Apple’s press event in September this year it was a huge moment in mobile gaming. Super Mario creator Shigeru Miyamoto went on stage to demonstrate the game to a rousing applause.

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Mobile Opinion

6 Cool Startups from TechCrunch Disrupt 2016 – Day 1

From platforms for medical tourism to drones for automatic inventory checks, there were lots of startups presenting and exhibiting at TechCrunch Disrupt today. Here are 6 of them that I thought were really cool from those that presented at the Startup Battlefield today:

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Featured Mobile Opinion

10 Virtual Reality Apps from Brands

Brands have taken to virtual reality like fish to water. Virtual reality apps have the potential to create immersive brand experiences. A brief overview of virtual reality apps and what it means for brands.

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