Author Archives: Srinidhi Rao

Srinidhi Rao
Senior VP - Consumer Mobility - He is a man with over 15 years of IT experience and solid technology and project management skills.
Mobile Opinion Uncategorized

Will Chatbots Replace Traditional Apps for Brands?

Last year, the marketing promotion for the movie Insidious: Chapter 3 included a chatbot where fans could talk on the Kik app with a bot version of a character from the film.

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Mobile Opinion Uncategorized

Of Quartz’s news app and emotions in apps

The new iPhone app from Quartz was all the rage in social media last week – it generated a lot of coverage and buzz. Dubbed as an ongoing conversation about the news, it breaks all the conventions about how a news app should be.

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Mobile Opinion Uncategorized

iOS 9.3 and the focus on education

Since launch, the iPad has seen several marketing thrusts to position it as a device that can ‘do a lot’ – primarily to counter the talk of it being merely for consumption of content. In May last year, Apple released the ‘Everything changes with iPad’ ad – ‘take on a new project, pick up a new skill, or start a new hobby’.

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Mobile Opinion Uncategorized

‘The future of TV is apps’ and other observations of note: #AppleEvent

So another Apple Event, again executed to near clock work precision was held yesterday. Most of the announcements were on expected lines: new iPhones, the iPad Pro, revamped Apple TV etc. While it seemed like an incremental update to everything, what was revealed was hardly incremental.

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Mobile Opinion

6 ingredients to build great mobile apps

At Robosoft, we partner with wide range of customers across the world in creating mobile and web products. The customer base ranges from a single person startup to a Fortune 500 company. Though all their products are unique and cut across various domains (e-commerce, News & Media, Entertainment, Sports etc.), the factors that drive the app creation are mostly similar.

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Mobile Opinion Uncategorized

Of information overload and bite-sized news apps

Messaging apps have morphed and grown over the last few years. They started off as simple chat platforms but have innovated constantly and kept pace with the societal trends. Today, they are vastly different from their early days – they are seen more as ‘platforms’ offering a variety of features & benefits.

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Mobile Opinion Uncategorized

Periscope, live streaming and the ‘potential gap’

Remember your first tweet? Many users of Twitter shared their first tweet last week and commented how embarrassed they were about it. The reason? Many of the first tweets displayed a a tentativeness – of being unsure how to use this new platform. Over the years many have become ‘experts’ at using the platform for whatever they choose to do best – sharing interesting articles, news, opinions or simply self promotion.

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