Author Archives: Surabhi Ghosh Chatterjee

Surabhi Ghosh Chatterjee
Surabhi Ghosh Chatterjee is our soft spoken Marketing Communications Manager with an extensive experience in B2B marketing in the tech domain.
Mobile Opinion

Digital Transformation in the airline industry: 10 emerging technologies that are reshaping the flying experience

When the first commercial flight took off over a century ago, carrying 1200 passengers in a short span of 4 months, little did we know that airline industry is going to change the way people travel forever. Back then, it was a mode of travel only for the elite; the first air ticket ever sold was purchased for $400 (a sum that would be equal to $10,000 today). Today, air travel has become accessible to most and carries a humungous 3.6 billion passengers per year. The airline industry has not just seen an avalanche of passengers but also an immense shift in the way it operates, thanks to the new and exciting technologies impacting the airline landscape.

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Mobile Opinion

Let’s address the elephant in the room – How much does it cost to develop an app in 2017?

With billions of smartphone users across the world spending a humongous share of their day interacting with the device, every business is trying to get into the fertile land of mobile apps to engage with their customers. No wonder the number of apps in the app stores has skyrocketed to around 5 million. While every business big or small wants to get into the mobile platform, most aren’t sure of the investments they will have to make for a viable mobile app.

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Mobile Opinion

Podcast with Nikunj Sanghvi – key tips to drive user engagement for your app

There are millions of apps out there in the app stores vying for users’ attention. The apps which do get downloaded are abandoned in an eye’s blink. Almost 77% of users never use an app again 72 hours after installing. Time spent on apps is also low with 34.1% of mobile app engagements lasting less than one minute.

In this scenario, how can app developers make sure that their apps are not just downloaded but are retained as well?

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Mobile Opinion

How technology is giving flight to customer experiences in the airline industry

The first ever aeroplane took flight on 17th December 1903. Today, over a hundred years later, with 3.7 Billion passengers a year and delivering one-third of the world’s trade, the airline industry has come a long way.

With the growth of airline industry, the players have also mushroomed, each trying to win over customers by delighting them through value and innovation. The customer too expects something more with every flight they take. Airlines are stepping up their game with technology and are trying not just to meet customer expectations but exceed them.

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Mobile Opinion

Top 10 Mobile trends of 2017 every business leader should pay attention to

“The mobile phone is a bit like God – it’s omnipresent.”
-Joana Picq, Jampp

By 2020, more than 70% of the planet’s population will own a smartphone. This alone is the biggest indication of the fact that we are moving towards a mobile only world. To be future ready, it is not enough for business leaders to integrate mobile into their business strategies, rather they have to look at their strategies through the lens of mobile.

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Featured Mobile Opinion

Wearable technology in Fintech & 5 tips to build successful Wearable solutions

The financial sector is going through a seismic transformation, and this change is gaining momentum at an astounding speed, thanks to the growth of the Fintech industry. In the past 11 years, the number of Fintech enterprises worldwide has increased from 1000 in 2005 to 8000 in 2016, and during the same period, global funding in Fintech reached a staggering $78.6 Billion from a mere $5.5 Billion.

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Mobile Mobile Buzz

Booming App Economy, Google VR ad system and more: mobile buzz of the week

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:

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Mobile Opinion

OTT disruption in the Indian media sector and the future ahead– A discussion with Sunil Nair, COO, ALT Balaji

The story of Indian Entertainment and Media sector is taking an interesting twist with the OTT boom. With the increased penetration of smartphones and low-cost data packs, Indians are consuming an overwhelming amount of media content through mobile.

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Mobile Mobile Buzz

Facebook’s Instant Articles, Google Voice 5.2, Alexa’s new role and more: mobile buzz of the week

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:

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Mobile Mobile Buzz

Snapchat’s AR ads, Android Pay face recognition and more: mobile buzz of the week

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:

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