Author Archives: Surabhi Ghosh Chatterjee

Surabhi Ghosh Chatterjee
Surabhi Ghosh Chatterjee is our soft spoken Marketing Communications Manager with an extensive experience in B2B marketing in the tech domain.
Mobile Mobile Buzz

Booming App Economy, Google VR ad system and more: mobile buzz of the week

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:

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Mobile Opinion

OTT disruption in the Indian media sector and the future ahead– A discussion with Sunil Nair, COO, ALT Balaji

The story of Indian Entertainment and Media sector is taking an interesting twist with the OTT boom. With the increased penetration of smartphones and low-cost data packs, Indians are consuming an overwhelming amount of media content through mobile.

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Mobile Mobile Buzz

Facebook’s Instant Articles, Google Voice 5.2, Alexa’s new role and more: mobile buzz of the week

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:

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Mobile Mobile Buzz

Snapchat’s AR ads, Android Pay face recognition and more: mobile buzz of the week

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:

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Mobile Mobile Buzz

Facebook messenger’s instant games, new emoji feature on Google Allo and more: mobile buzz of the week

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:

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Mobile Mobile Buzz

App revenue to reach $85bn by 2020, 450% jump in Apple Pay transactions and more: mobile buzz of the week

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:

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Mobile Mobile Buzz

Mobile dominates online ad spends, Google Assistant’s SDK release and more: mobile buzz of the week

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:

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App marketing Featured Mobile Opinion

The mobile user is searching for apps – are you there?

Today’s smartphone user is consuming mobile apps at a staggering rate. In 2016, the no. of app downloads increased by 15%. Mobile consumers spend almost 89% of their Smartphone time on mobile apps and have millions of apps at their disposal. There are almost 2.8 million apps in Android app stores and 2.2 million in the iOS app store.

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