A brand is a collection of thoughts and images in a consumer’s mind. These are driven largely by product usage, communication experience and word of mouth. Brands are also businesses for brand owners – they need to deliver ROI in terms of profitability, consumer loyalty and a strong equity. So whether you are an established consumer or enterprise brand or a startup hoping to make it big, the rules of the game are the same.
From Terminator to Iron Man, movies have kindled our interest in technologies like Augmented Reality for many years. While storytellers have used their imagination to show us an augmented world-view and implications of such technologies, many of that imaginary stuff which may have looked too advanced for the real world, have today become a reality.
Trends have been the hallmark of the fashion industry over the last few decades. Such trends are usually short lived – they probably last for a season or so. Now we live in a social media world, where trends last less than a day! But on a serious note, paying attention to game-changing trends in the mobile & tech world makes sense for enterprises lest they miss out on opportunities which impact their very existence. If Kodak had only paid attention to how photography changed through digital cameras and then mobile phones, the company would still be thriving in an era where selfies and point & shoot are common
In today’s ever-changing business landscape, enterprises are not just competing on the products they deliver but also how they engage with their customers. Prudent businesses are already investing in new-age technologies to win at customer experiences. According to a report by Forbes, 56% of the top performing businesses are investing in AI to personalize and continuously learn from customer interactions.
Recently we welcomed Ravi Teja Bommireddipalli as our CEO. Ravi is a rare blend of engineering, business development, design thinking and transformational business strategy. Ravi is a global digital consulting leader with experience across diverse industries in the US, Europe, Africa, Asia and Australia.
Emerging technologies are making things exciting in every realm of life; things which were imagined only in fairy tales are becoming a reality today. Mobile made it possible to communicate with anyone we want to from anywhere and anytime, Virtual Reality is opening up possibilities to be anywhere we want to anytime we want to.
When the first commercial flight took off over a century ago, carrying 1200 passengers in a short span of 4 months, little did we know that airline industry is going to change the way people travel forever. Back then, it was a mode of travel only for the elite; the first air ticket ever sold was purchased for $400 (a sum that would be equal to $10,000 today). Today, air travel has become accessible to most and carries a humungous 3.6 billion passengers per year. The airline industry has not just seen an avalanche of passengers but also an immense shift in the way it operates, thanks to the new and exciting technologies impacting the airline landscape.
With billions of smartphone users across the world spending a humongous share of their day interacting with the device, every business is trying to get into the fertile land of mobile apps to engage with their customers. No wonder the number of apps in the app stores has skyrocketed to around 5 million. While every business big or small wants to get into the mobile platform, most aren’t sure of the investments they will have to make for a viable mobile app.
There are millions of apps out there in the app stores vying for users’ attention. The apps which do get downloaded are abandoned in an eye’s blink. Almost 77% of users never use an app again 72 hours after installing. Time spent on apps is also low with 34.1% of mobile app engagements lasting less than one minute.
In this scenario, how can app developers make sure that their apps are not just downloaded but are retained as well?
“Only the autodidacts are free.”
― Nassim Nicholas Taleb, Author of “Black Swan“
“nahi jnAnEna sadRushaM pavitraM iha vidyatE”
Software development is one of the professions where its practitioners need to constantly keep themselves up to date with the rapidly changing field. Robert C Martin (Uncle Bob) in his much acclaimed book “The Clean Coder” has this to say: