Category : Opinion

Mobile Opinion

Podcast with Nikunj Sanghvi – key tips to drive user engagement for your app

There are millions of apps out there in the app stores vying for users’ attention. The apps which do get downloaded are abandoned in an eye’s blink. Almost 77% of users never use an app again 72 hours after installing. Time spent on apps is also low with 34.1% of mobile app engagements lasting less than one minute.

In this scenario, how can app developers make sure that their apps are not just downloaded but are retained as well?

In this podcast with Steve P Young of Appmasters.co, Nikunj Sanghvi shares some essential tips of the trade which will help app developers boost user engagement for their apps, analytics tools they should use and fundamentals of a go-to-market app strategy. All that and so much more!

Listen to the entire podcast to learn more about boosting user engagement and the fundamentals to build a successful go-to-market strategy for your app.

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Mobile Opinion

How technology is giving flight to customer experiences in the airline industry

The first ever aeroplane took flight on 17th December 1903. Today, over a hundred years later, with 3.7 Billion passengers a year and delivering one-third of the world’s trade, the airline industry has come a long way.

With the growth of airline industry, the players have also mushroomed, each trying to win over customers by delighting them through value and innovation. The customer too expects something more with every flight they take. Airlines are stepping up their game with technology and are trying not just to meet customer expectations but exceed them.

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Mobile Opinion

From app development companies to integrated technology hubs

In 2008, when we decided to enter the ‘mobile-app development-as-a-service’ business, little did we realize the extent to which the industry would change in less than 10 years. At launch, the App Store had just about 550 applications and a majority was paid (with most ranging from $0.99 to $9.99). The novelty factor of apps and the App Store drove the thinking behind app concepts back then. So we had apps which let out funny sounds when you waved the phone, mimicked a glass of beer and so on. Enterprises saw the benefit of getting on to the platform with news, finance and soon, e-commerce leading the way. Over the years, businesses have embraced mobile apps largely as a necessity than a fad.

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Featured Mobile Opinion

Digital Transformation in healthcare – the evolving landscape

Introduction:

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” – Charles Darwin

In today’s world, the above quote stands true for businesses as well. Digitisation is changing the landscape of every industry, and industries which are ready to adapt, and adapt fast will be the ones who will survive and flourish. Just like many other industries, the healthcare landscape is also seeing transformation owing to technology advancements.

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Featured Mobile Opinion

The Loss of Innocence: 2 Decades of Enterprise Digital Transformation

Enterprise Digital Transformation

If you ask every executive in America about their top priorities this year, chances are the wide majority of them would say: digital transformation. No different than in 2016 when half of all business leaders thought the same.

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Mobile Opinion

Digital Banking and Challenges before Urban Cooperative Banks

In India, out of the1574 Urban Cooperative Banks (UCB’s) around 38% do not have Core Banking Solution (CBS). Most of the UCB’s are offering electronic fund transfer services like NEFT and RTGS in tie up with sponsor commercial banks. For customers of most of the cooperative segment, ‘branch banking’ was the only banking channel to bank upon, till recently. And they are serving nearly 60 crore customers.

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Mobile Opinion

Mobile Fintech vs Traditional Banking products: 15 awesome things winners do well

Mobile Fintech

Both traditional banks and new fintech companies recognize that the ease of use of a digital product is paramount to client satisfaction. And as we all know – client satisfaction is key to overall customer engagement, sales, long term banking-client relationships and growth.

But do banking executives understand just how important an exceptional user experience is for consumers?

The short answer is no.

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Mobile Opinion

Augmented Reality and #ARKit: the coming revolution

The world of mobile and technology is abuzz with news about Apple’s ARKit. It is anticipated that ARKit is set to revolutionise the way people engage with their smartphones and possibly, also with their wearable devices in the future. Further, ARKit also presents vistas of opportunities for enterprises to engage with their customers through value-added and delightful AR based experiences.

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Featured Mobile Opinion

Top 10 mobile & technology trends that are revolutionising the retail industry

In a post PC era, industries across the globe have redefined the ways of connecting with their customers. The retail industry landscape is also shifting owing to the increased penetration of internet & smartphones and emergence of innovative technologies like AR/VR, AI, IoT, etc.

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Mobile Opinion

Top 10 Mobile trends of 2017 every business leader should pay attention to

“The mobile phone is a bit like God – it’s omnipresent.”
-Joana Picq, Jampp

By 2020, more than 70% of the planet’s population will own a smartphone. This alone is the biggest indication of the fact that we are moving towards a mobile only world. To be future ready, it is not enough for business leaders to integrate mobile into their business strategies, rather they have to look at their strategies through the lens of mobile.

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