There are millions of apps out there in the app stores vying for users’ attention. The apps which do get downloaded are abandoned in an eye’s blink. Almost 77% of users never use an app again 72 hours after installing. Time spent on apps is also low with 34.1% of mobile app engagements lasting less than one minute.
In this scenario, how can app developers make sure that their apps are not just downloaded but are retained as well?
In this podcast with Steve P Young of Appmasters.co, Nikunj Sanghvi shares some essential tips of the trade which will help app developers boost user engagement for their apps, analytics tools they should use and fundamentals of a go-to-market app strategy. All that and so much more!
Listen to the entire podcast to learn more about boosting user engagement and the fundamentals to build a successful go-to-market strategy for your app.