Category : Mobile

Featured Mobile Opinion

What marketers need to know about gamification

Several brands have adopted new media platforms and tools and it is heartening to see gamification as part of the new marketing mix. However, there is a lot of misconception about this practice. Many brands fail to implement a successful gaming strategy to drive customer engagement and create brand awareness.

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Mobile Mobile Buzz Opinion

Group Discover, bots and more: mobile buzz of the week

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:

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Mobile Mobile Buzz Opinion

Jelly re-launch, InfoScout and more: mobile buzz of the week

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:

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Mobile Mobile Buzz Opinion

watchOS, WWDC and more: mobile buzz of the week


The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:

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Mobile Mobile Buzz Opinion

F8 Conference, Chatbots and more: mobile and tech buzz

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:

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Mobile Opinion Uncategorized

Will Chatbots Replace Traditional Apps for Brands?

Last year, the marketing promotion for the movie Insidious: Chapter 3 included a chatbot where fans could talk on the Kik app with a bot version of a character from the film.

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Mobile Opinion Uncategorized

Apple Event: a round up from an app development perspective

A lot has been already written about the Apple Event and the product announcements. Here is a quick roundup of the announcements reliant to app development:

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Mobile Opinion Uncategorized

MSQRD, Android N and more: what’s buzzing in mobile and tech

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:

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Mobile Opinion Tech Talk

#TechTalk: thoughts on Xamarin use cases

The debate about opting for native development versus using cross platform development tools like PhoneGap, Xamarin, Titanium etc., is a perennial one in mobile app development. As with virtually everything in tech, every option has its own advantages and disadvantages.

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Mobile Opinion Uncategorized

Of Quartz’s news app and emotions in apps

The new iPhone app from Quartz was all the rage in social media last week – it generated a lot of coverage and buzz. Dubbed as an ongoing conversation about the news, it breaks all the conventions about how a news app should be.

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