Today’s smartphone user is consuming mobile apps at a staggering rate. In 2016, the no. of app downloads increased by 15%. Mobile consumers spend almost 89% of their Smartphone time on mobile apps and have millions of apps at their disposal. There are almost 2.8 million apps in Android app stores and 2.2 million in the iOS app store.
Google announced a new experimental feature which has the potential to make mobile search more useful. The feature allows Android users to stream app content without actually downloading the apps.