Rohith Bhat, CEO and MD of Robosoft Technologies recently spoke about the various factors affecting the success of an app. In that context he spoke about the four critical aspects of app development: Acquisition, Engagement, Retention and Monetisation. He stressed on the need to focus on each aspect of app development as many newbie app developers face issues pertaining to app discovery, poor downloads and low monetisation when it comes to apps.
Messaging apps have morphed and grown over the last few years. They started off as simple chat platforms but have innovated constantly and kept pace with the societal trends. Today, they are vastly different from their early days – they are seen more as ‘platforms’ offering a variety of features & benefits.
Remember your first tweet? Many users of Twitter shared their first tweet last week and commented how embarrassed they were about it. The reason? Many of the first tweets displayed a a tentativeness – of being unsure how to use this new platform. Over the years many have become ‘experts’ at using the platform for whatever they choose to do best – sharing interesting articles, news, opinions or simply self promotion.
As with any Apple event, there is much speculation prior to the event and analysis post the event. The ‘Spring Forward’ event held earlier this week is no different. The post analysis event is perhaps even more this time with lots of online discussions on the pros and cons of the luxury pricing of the Edition variant.
Push notifications, that magical tool that lets us speak to users even when our app is not being used. This tool started as a way to notify users when our app required an update, and it gradually extended to pushing information about new content and marketing offers. Many successful apps are critically hinged on push notifications; like your favorite messenger and email app. But in the process push notifications have also become notorious for their tendency to be a nuisance.
Brand owners face a daunting challenge today: how do I engage with my consumer across so many channels & media? Brand presence in social media has become de rigueur for several years now to address this issue. Add engagement through mobile, especially mobile apps and the task is even more challenging.