Mobile Mobile Buzz Opinion

Group Discover, bots and more: mobile buzz of the week

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:

 App engagement more on larger screens

Localytics, an app marketing firm, found that users spend 23% more time in apps on five inch or large screens compared to small screen devices. The study also revealed that Android users spend 29% more time in app that iPhone users. The data is of great value to app developers as well as marketers who are looking for ways to deliver the best experience to their users.

Apps to be IPv6 compatible

From June onwards, all the apps submitted to the Apple App Store must be compatible with IPv6-only networking. As part of its developer program Apple is also offering a set of tools for testing IPv6 network compliance. Owing to an explosion in the number of Internet connected devices and the depleting IPv4 addresses, there’s not much time before IPv6 would replace IPv4. Under such circumstances Apple’s “prevention is better than cure” move works well.

Twitter updates Mac app

Slowly and steadily Twitter is doing everything in its power to make it more appealing and position it as a go-to source for consuming news and updates. It has now brought the “Moments” tab from the mobile and web versions of the site to its Mac app. Twitter has also added poll to the Mac app that renders the proper graphic allowing users to interact with it. Along with that the Twitter app for Mac also supports GIF search.

Twitter Moments

Facebook testing Group Discover

Facebook is testing a new Group Discover tool that will help users find new Groups to join, based on their interests. The new feature has rolled out in the U.S. on both iOS and Android apps. The Groups is a widely used feature of the Facebook helping people to connect, plan wedding and tips, share tips to organise events. The feature could prove to be of huge help to brands in building brand loyalty.

Bots: future of customer service?

Want to order flowers? There’s a bot for that. Want to get news? There’s a bot for that too. Want to book a hotel? There’s a bot that can book you a room too. But, is a bot solution to everything? Can they be the future of customer service? Michael Schneider, the founder and CEO of Service, shares some very useful insights on bots and the future of customer service in “Bots, Messenger and the future of customer service” on TechCrunch.

Neha Gargi
Marketing Communication Associate. A caffeine and technology addict, Neha loves to read and write - on a variety of subjects ranging from lifestyle, technology to films.
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