We, at Robosoft Technologies are pleased to announce a Series B funding from Ascent Capital, with participation from the existing investor, Kalaari Capital. ‘The new round of funding will be used to bolster all our current offerings across service segments’, says Rohith Bhat, CEO & MD of Robosoft Technologies. ‘It will also help us invest in products, user acquisition and double down on our offerings’, he goes on to add.
99Games and Global Delight, which were hitherto subsidiaries, will now be hived off as separate companies with these new investments.
We plan to build near-shore capability in the US, Europe and Middle East with these investments. ‘We want to scale up our services to cater to the growing, complex mobile solutions needs of our global clients. While the company has been traditionally strong in Consumer Mobility and Gaming, we intend to strengthen our Enterprise Mobility practice too’, Rohith adds.
99Games is being hived off as a separate entity, following the new round of investments. 99Games has a two-pronged strategy: building games through licensed IPs (largely for the Indian market) and creating own IPs for a global audience. The immediate focus would be around driving user-acquisition focused marketing campaigns for Star Chef, the latest hit game from 99Games. Star Chef is growing over 30% month-on-month in terms of monthly active users as well as monetization. The game, launched in August 2014 is getting a great response worldwide. Star Chef was featured in the ‘Best of 2014’ list by Apple.
Global Delight, which will also be a separate entity following the new investments, focuses on the iOS and Apple platforms in the audio, video and image domains. It has several global hits to its credit including Camera Plus (over 27mn downloads and part of Apple’s Best of 2014), Game Your Video (winner of Best of Show at Macworld in 2012) and Boom (a system-wide audio enhancer for Mac) to name a few. The new round of investments will go behind expanding to the Android platform, user acquisition and taking our current crop of products to the next level in innovation’, says Rohith.
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