Mobile Opinion Uncategorized

The 4×5-inch screen: a wake-up call for banks

In a recent article, it was cogently argued that banks should re-think their strategy around the branch-on-the-phone. The article was meant to be a wake-up call for banks and outlined how several digital disruptions have already changed the way banking is done in India.

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Mobile Opinion Tech Talk

Tech Talk: Cross-Platform Messaging using Google Cloud Messaging

Back in 2010, Google introduced C2DM (Cloud to Device Messaging) as a way to push messages from cloud to Android powered devices. This service was eventually replaced by GCM (Google Cloud Messaging). C2DM is now deprecated & the service will be shut down completely on 20 Oct 2015.

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Mobile Opinion Tech Talk

Tech Talk: Increasing product confidence via Continuous Integration pipeline

A best practice in any given successful agile development project is the use of continuous integration (CI). CI ensures automatic execution of various test harnesses when developers commit their work (source code) to version control systems.

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Featured Mobile Opinion

The rise of content blocker apps and implications for advertising

For months now, marketing, advertising and app-development industries have debated the implications of content blockers built into iOS 9. Now that iOS 9 has been released, ad blocker apps have appeared on the iTunes store and gained popularity in no time. Peace app, created by Marco Arment, former CTO of Tumblr and founder of Instapaper, is one such app.

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Mobile Opinion Uncategorized

‘The future of TV is apps’ and other observations of note: #AppleEvent

So another Apple Event, again executed to near clock work precision was held yesterday. Most of the announcements were on expected lines: new iPhones, the iPad Pro, revamped Apple TV etc. While it seemed like an incremental update to everything, what was revealed was hardly incremental.

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Mobile Tech Talk

Tech Talk: why it’s time to switch to NSURLSession

We are happy to share articles pertaining to programming, coding and related topics in our new series: Tech Talk. This week’s article is about NSURLSession vs NSURLConnection, written by Dhanaraj, Software Architect.

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Mobile Opinion Uncategorized

Apple’s September 9 event, Facebook M & more: tech & mobile news

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.

Apple Event: give us a hint

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Mobile Mobile Buzz Opinion

Android Marshmallow, Project Sunroof and more: the week in tech & mobile

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.

Say mmmm to Marshmallow

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Mobile Opinion Uncategorized

‘Personal brand is everything today’: Japjot Sethi of @Gloopt

At Robosoft, we are keen observers of developments in the converging world of digital, tech, people and brands. We hope to have ongoing conversations with thought leaders in the business & digital world about apps, technology and related developments. Here’s a brief chat with Japjot Sethi, Co-Founder & CEO Gloopt.com.

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Mobile Opinion Uncategorized

Brand personality and apps: every touch point matters

Pundits say that brands have personalities. If you were to imagine a brand like MTV to come alive as a person, you’d expect it to talk and behave in a particular manner; and that personality will be driven by your brand experience. Similarly, brands like The Economist, Apple and Google have a distinct personality as shaped by their products, communication and how we imagine them to be.

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