Mobile Mobile Buzz Opinion

MWC, GDC, new devices: week that was in tech & mobile

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.

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Mobile Mobile Buzz Opinion

Week that was in tech & mobile: February 27, 2015

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.

Google Play app store to test paid placement in search results

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Mobile Opinion Uncategorized

Mobile apps and brand engagement

Brand owners face a daunting challenge today: how do I engage with my consumer across so many channels & media? Brand presence in social media has become de rigueur for several years now to address this issue. Add engagement through mobile, especially mobile apps and the task is even more challenging.

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Mobile

10 basic analytics to measure for freemium newbies

As a game developer or a gaming company, it is very important to track some basic gaming events to understand if your consumers like a game, how far have they progressed, have they made a purchase or will they be willing to make one in the near future.

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Mobile Opinion

The mobile app business: trends & opportunities

It is that time of the year when we both look back, making lists and look forward, crystal ball gazing into the coming years. While no one can predict for sure the events of next year, recent category trends give a fair idea of what’s likely to come. Overall, 2014 has been a good year for us at Robosoft and the mobile app industry in general.

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Mobile

10 Tips To Build A Globally Successful Mobile Game

Anila Andrade of 99Games was a speaker at the recently concluded MobileSparks 2014 event organised by YourStory.

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Mobile Tech Talk

Using xcconfig files in Xcode to Manage signing identities

Often times we find ourselves in a situation wherein the project has to be configured to make use of different provisioning profile and signing certificates and also with different bundle identifiers. The source code is maintained in a distributed and the vendor and the client make their own builds using their respective profiles, certificates and app ids.

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Mobile Opinion

Brands and Advergaming – the untapped potential

Advergaming is a term used in the mobile marketing industry to interchangeably describe both a bespoke game for a brand or in-game advertising by a brand. In the former, a brand creates a game which brings alive the brand’s essence. The latter is about creating a branding element – either in the form of static or interactive branding inside a game, created by some other brand or franchise.

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Mobile Opinion

Make in India: the other angle – mobile app-ortunity

The Make In India call by the Indian Government is aimed at attracting FDI, primarily in the manufacturing industries. The goal is lofty and if implemented well, backed up by policy reforms, it is likely to have a positive impact on the economy.

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Mobile

How to deal with multiple server configurations in a mobile app

This article explains the strategy that an app developer can adopt for working with different server configurations, without having to create multiple builds of the app pointing to different servers.

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