With billions of smartphone users across the world spending a humongous share of their day interacting with the device, every business is trying to get into the fertile land of mobile apps to engage with their customers. No wonder the number of apps in the app stores has skyrocketed to around 5 million. While every business big or small wants to get into the mobile platform, most aren’t sure of the investments they will have to make for a viable mobile app.
There are millions of apps out there in the app stores vying for users’ attention. The apps which do get downloaded are abandoned in an eye’s blink. Almost 77% of users never use an app again 72 hours after installing. Time spent on apps is also low with 34.1% of mobile app engagements lasting less than one minute.
In this scenario, how can app developers make sure that their apps are not just downloaded but are retained as well?
“Only the autodidacts are free.”
― Nassim Nicholas Taleb, Author of “Black Swan“
“nahi jnAnEna sadRushaM pavitraM iha vidyatE”
Software development is one of the professions where its practitioners need to constantly keep themselves up to date with the rapidly changing field. Robert C Martin (Uncle Bob) in his much acclaimed book “The Clean Coder” has this to say:
The first ever aeroplane took flight on 17th December 1903. Today, over a hundred years later, with 3.7 Billion passengers a year and delivering one-third of the world’s trade, the airline industry has come a long way.
With the growth of airline industry, the players have also mushroomed, each trying to win over customers by delighting them through value and innovation. The customer too expects something more with every flight they take. Airlines are stepping up their game with technology and are trying not just to meet customer expectations but exceed them.
In 2008, when we decided to enter the ‘mobile-app development-as-a-service’ business, little did we realize the extent to which the industry would change in less than 10 years. At launch, the App Store had just about 550 applications and a majority was paid (with most ranging from $0.99 to $9.99). The novelty factor of apps and the App Store drove the thinking behind app concepts back then. So we had apps which let out funny sounds when you waved the phone, mimicked a glass of beer and so on. Enterprises saw the benefit of getting on to the platform with news, finance and soon, e-commerce leading the way. Over the years, businesses have embraced mobile apps largely as a necessity than a fad.
Next major version of Java programming language is scheduled for general availability on 21 September, 2017. It is Java 9 (Java SE 9 Platform, JDK 9). Though this new version does not have as paradigm changing features as Java 5 or Java 8, it has got many interesting additions to the language, which has been the venerable workhorse of software development.
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” – Charles Darwin
In today’s world, the above quote stands true for businesses as well. Digitisation is changing the landscape of every industry, and industries which are ready to adapt, and adapt fast will be the ones who will survive and flourish. Just like many other industries, the healthcare landscape is also seeing transformation owing to technology advancements.
If you ask every executive in America about their top priorities this year, chances are the wide majority of them would say: digital transformation. No different than in 2016 when half of all business leaders thought the same.
In India, out of the1574 Urban Cooperative Banks (UCB’s) around 38% do not have Core Banking Solution (CBS). Most of the UCB’s are offering electronic fund transfer services like NEFT and RTGS in tie up with sponsor commercial banks. For customers of most of the cooperative segment, ‘branch banking’ was the only banking channel to bank upon, till recently. And they are serving nearly 60 crore customers.
Both traditional banks and new fintech companies recognize that the ease of use of a digital product is paramount to client satisfaction. And as we all know – client satisfaction is key to overall customer engagement, sales, long term banking-client relationships and growth.
But do banking executives understand just how important an exceptional user experience is for consumers?
The short answer is no.