The world of mobile and technology is abuzz with news about Apple’s ARKit. It is anticipated that ARKit is set to revolutionise the way people engage with their smartphones and possibly, also with their wearable devices in the future. Further, ARKit also presents vistas of opportunities for enterprises to engage with their customers through value-added and delightful AR based experiences.
In a post PC era, industries across the globe have redefined the ways of connecting with their customers. The retail industry landscape is also shifting owing to the increased penetration of internet & smartphones and emergence of innovative technologies like AR/VR, AI, IoT, etc.
“The mobile phone is a bit like God – it’s omnipresent.”
-Joana Picq, Jampp
By 2020, more than 70% of the planet’s population will own a smartphone. This alone is the biggest indication of the fact that we are moving towards a mobile only world. To be future ready, it is not enough for business leaders to integrate mobile into their business strategies, rather they have to look at their strategies through the lens of mobile.
The financial sector is going through a seismic transformation, and this change is gaining momentum at an astounding speed, thanks to the growth of the Fintech industry. In the past 11 years, the number of Fintech enterprises worldwide has increased from 1000 in 2005 to 8000 in 2016, and during the same period, global funding in Fintech reached a staggering $78.6 Billion from a mere $5.5 Billion.
AWS Lambda is a compute service that runs code without provisioning or managing servers. AWS lambda executes the code only when needed and scales automatically, from a few requests per day to thousands per second. AWS charges only for the compute time the code consumes and there is no charge when the code is not running.
The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. Here’s a quick summary of what’s buzzing:
The story of Indian Entertainment and Media sector is taking an interesting twist with the OTT boom. With the increased penetration of smartphones and low-cost data packs, Indians are consuming an overwhelming amount of media content through mobile.
There are so many mobile app agencies out there that will gladly take your money, but not many of them are necessarily very good at delivering the results you are expecting. While it’s easy to sign on the dotted line and start doing business with the first one that comes along and promises you the world, it’s better to do your due diligence first and ask them probing questions, so you know you’re getting your money’s worth.
Mary Meeker’s Internet Trends report is widely anticipated, analyzed and discussed by the tech & business world. This year too the report has tonnes of insightful data for the world of mobile, technology, internet and commerce. Here are some key takeaways from a mobile marketing perspective: