Camera Plus

Camera Plus is one of the most popular photo & video apps on the App Store. In its 5th year, with over 27 million downloads to date, it is one of the longest-running successes in the app world.

Global Delight Camera Plus app

The challenge

Camera apps are common on the App Store. How do you offer another camera app, stand out from the clutter and be loved by users?

Our approach

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Camera Plus aims to fill in the gaps by way of missing features in the default camera app on the iPhone. Camera Plus’ USP is simple: great photography made easy.

When Camera Plus was released in October 2009, smartphone photography was just gaining traction. Camera Plus was the first camera app to conform to Apple’s App review standards by utilizing the given APIs. It also introduced a Digital Zoom and Soft-Flash on the iPhone 3G and 3GS. Later, Camera Plus popularized video recording with the Zoom feature, absent on the iPhone 3G at the time.

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