Design Thinking Workshops
Design Thinking is a holistic problem-solving framework involving 5 stages:
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1
Empathize
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2
Define
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3
Ideate
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4
Prototype
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5
Test
Empathize
In this stage, we help participants understand the user’s needs and problems by observing, engaging, and empathizing with the target audience and create user personas. Some of the Empathizing techniques used are:
Analogous Research
Interviewing Sessions
Shadowing and Interpretation
Define
In this stage, analysis of the observations and synthesis is done to define the core problems and identify the product vision. Some of the Defining techniques used are:
Building Frameworks
Point-of-View Statements
Mapping User’s Journey
Ideate
In this stage, we help participants identify innovative solutions to the problem statement created, and also start to look for alternative ways of viewing the problem. Some of the Ideating techniques used are:
Brainstorming
Prioritization Ideas Mapping using Prioritization matrix
Creating sample App maps
Prototype
In this stage, the design team and clients co-create rapid Prototypes for a sample user journey. The solutions are implemented within the prototypes, are investigated and either accepted, improved, or rejected based on the users’ experiences. Some of the Prototyping techniques used are:
Rapid prototypes on paper/board
Low fidelity Wireframes
Test
In this stage, Designers or evaluators rigorously test the complete product or MVP using the best solutions. User acceptance testing is done in this phase with moderators evaluating their reactions and expressions. Some of the Testing techniques used are:
Heat Maps
Touch Maps
Feedback Forms
Design Thinking Workshop - Success Stories
Some of the successful outcomes of our workshops include:
One Vanderbilt (SL Green Realty)
Identifying user pain points, producing user journey flows, developing high-level wireframes for critical features, defining strategy for user engagement, and product roadmap for future enhancements.
BSI
Served as a foundation to structuring a larger product roadmap, feature prioritization, and app map
The Halo App
Defining product intent and vision, feature-based assessment.
RRD
Conducted Usability Tests which helped in measuring how intuitive & useful the product is, defining key user journeys, and documenting roadblocks encountered by users while attempting to complete defined tasks.
