Defining Product Journey And Accelerating Product Development For Your Enterprise
Our customized Design Thinking workshops help enterprises understand the user, define product journeys and give the right head-start to your product development process.
Design Thinking Workshops
Design Thinking is a holistic problem-solving framework involving 5 stages:
In this stage, we help participants understand the user’s needs and problems by observing, engaging, and empathizing with the target audience and create user personas. Some of the Empathizing techniques used are:
Shadowing and Interpretation
In this stage, analysis of the observations and synthesis is done to define the core problems and identify the product vision. Some of the Defining techniques used are:
Mapping User’s Journey
In this stage, we help participants identify innovative solutions to the problem statement created, and also start to look for alternative ways of viewing the problem. Some of the Ideating techniques used are:
Prioritization Ideas Mapping using Prioritization matrix
Creating sample App maps
In this stage, the design team and clients co-create rapid Prototypes for a sample user journey. The solutions are implemented within the prototypes, are investigated and either accepted, improved, or rejected based on the users’ experiences. Some of the Prototyping techniques used are:
Rapid prototypes on paper/board
Low fidelity Wireframes
In this stage, Designers or evaluators rigorously test the complete product or MVP using the best solutions. User acceptance testing is done in this phase with moderators evaluating their reactions and expressions. Some of the Testing techniques used are:
Design Thinking Workshop - Success Stories
Some of the successful outcomes of our workshops include:
One Vanderbilt (SL Green Realty)
Identifying user pain points, producing user journey flows, developing high-level wireframes for critical features, defining strategy for user engagement, and product roadmap for future enhancements.
Served as a foundation to structuring a larger product roadmap, feature prioritization, and app map
The Halo App
Defining product intent and vision, feature-based assessment.
Conducted Usability Tests which helped in measuring how intuitive & useful the product is, defining key user journeys, and documenting roadblocks encountered by users while attempting to complete defined tasks.
Let's Craft Delightful Digital Experiences Together