Mobile banking has become ubiquitous in both personal and business financial markets. Good design in mobile banking brings together security, convenience, and accessibility in one place. Intuitive design understands, as well as anticipates, what users will need to easily control their money and information online.
But what happens when your financial app fails and customers find themselves stranded or stuck because of missing information? How can large and small institutions alike ensure that their customers remain happy and eager to remain loyal to their brand, products, and services? And how do they consistently gain those highly-coveted 5-star reviews online that new users are seeking when making their own purchasing decisions for their banking needs?
In this ebook, we will outline the keys points that companies can use to better design their mobile banking apps.
We hope this will be a useful read for banking and financial services professionals while developing digital platforms for their consumers.