In this era of information overload, gaining consumer engagement through digital experiences remains a challenge for most enterprises. Luxury retail is one segment which has traditionally thrived on crafting exquisite off-line experiences and has managed to make a smooth transition to the digital world.
When it comes to luxury products, the emotional brain plays a critical role in the purchase decision. So, immersive digital experiences, visual appeal and an aura of mystique help in appealing to this irrational side of consumers.
Until a few years ago, for luxury brands, conventional wisdom used to be creating the best-in-class customer experiences in-store. With changing times, the way shoppers buy luxury products has also altered – today digital experiences play a critical role.