The mobile app opportunity: what every business leader needs to know

By 2020, more than 70% of the planet’s population will own a smartphone. This alone is the biggest indication of the fact that we are moving towards a mobile only world. To be future ready, it is not enough for business leaders to integrate mobile into their business strategies, rather they have to look at their strategies through the lens of mobile.

Mobile app engagement is getting a boost.

In the US, 92% of 18 to 29-year-olds own a smartphone. Across the globe users are spending most of their digital media time on mobile, more so on mobile apps. Mobile users are spending more than 3 hours per day on mobile, launching apps more than 60 times a day and accessing 30 apps on a monthly basis. Given these stats it has become critical for business leaders to consider investing in a mobile app platform.

In this ebook, we will explore the various ways in which mobile is re-defining different industries, the challenges and the opportunities ahead.

Highlights Include:
  • An overview on how mobile apps are re-defining industries like retail, banking etc.
  • Mobile app vs. mobile website – which platform serves the purpose?
  • How can businesses build a successful app that drives ROI.
We hope this ebook will be useful for professionals across industries while developing a mobile app strategy for their businesses.

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