When it comes to marketing, non-profits which focus on social good usually have these objectives: drive awareness for the cause, encourage donation and increase the clan of believers. The success of these activities depends on reaching out to the right audience and engaging them enough to become believers, then contributors and then evangelists.
In this context, a powerful but not fully exploited marketing tool for non-profits is a mobile app. It makes eminent business sense for such organizations to consider a native mobile app. Before you embark on such a project do read our essential guide on going mobile. Fill in the form and get a free guide.