Designing a multiexperience OTT platform: Key factors that will define the success of OTT platforms

The growing adoption of OTT platforms has transformed the way audiences consume content and also the overall landscape of the entertainment and media industry. Recently Netflix crossed 100 million subscribers and Eros Now exceeded 113 million registered users worldwide. These figures do not come as a surprise, given the popularity of OTT content amongst viewers.

Apple Inc’s CEO, Tim Cook declared in 2015 that “the future of TV is apps”. And, we are slowly seeing this coming true.

As OTT becomes increasingly popular, more and more entertainment and media firms are developing their own app to engage with the viewers. With so many apps and platforms entering the OTT market and the likes of Netflix setting the standards of user experiences high, what makes an OTT platform successful?

While content remains the most important factor to ensure downloads of apps, UI/UX will play a decisive role in retaining viewers and engaging with them. In this ebook, we outline 7 factors that will help you build a successful OTT app.

Hope professionals in the entertainment and media industry will find this ebook useful while developing an OTT platform for their enterprises.

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