Fashion magazine meets e-commerce

Jabong is an e-commerce brand catering to the fashion needs of men, women and kids across footwear, apparel, jewellery and accessories. It sells fashion wear of leading brands as well as exclusive lines from popular fashion designers.

Robosoft developed Fashion magazine Jabong
Robosoft native app Jabong

Client Need

The objective was to create a native app for Jabong which reflected the brand ethos of cutting edge, yet within reach fashion.

Robosoft developed Jabong e-commerce

Our observation

Our insight was based on an universal truth: fashion magazines have been a source of inspiration for many of us. They cue style, latest trends and have a distinct look. Why not create the look & feel of a typical fashion magazine for an e-commerce app?

Robosoft developed magazines app

Our solution

The most common approach to an e-commerce app? Merchandise arranged neatly across rows and columns. But our approach was anything but common. The result: the Jabong app stands out from the clutter with a fresh, bold look. Armed with the insight of fashion magazines being a source of inspiration, we set out to create the look & feel of a fashion magazine in our app.


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