As the Fintech industry continuous to grow at an astounding speed, financial institutions are innovating newer ways to adapt and develop solutions which would not only make money transactions easy for the customers but also maximize their savings.

Aditya Birla Group is one of the largest Indian multinational corporation, which has businesses across multiple industries like retail, fashion, telecom, finance etc. With cards & wallets increasingly becoming preferred payment options they wanted to develop an innovative solution which will empower their customers to save more every time they spend through their credit/debit cards.