Emotional Engineering Creates a Superior Customer Experience: Ravi Teja Bommireddipalli in RIS News

In an article on RIS News, a leading online publication for the retail industry, our CEO, Ravi Teja Bommireddipalli outlines how integrating emotional engineering into their mobile channels can help retailers enhance customer experiences. While emphasizing the role of emotional engineering to create engaging customer experiences, Ravi says –

”When implementing technologies to secure customer loyalty, the key is to incorporate elements of emotion into the user experience. How do you want the customer to feel when they use your app, website or kiosk screen? Does the interaction give them piece of mind or help establish trust? Does it help reduce any anxiety that the customer might be feeling?”

Ravi then goes on to outline how the new age retailers are using technologies like Augmented Reality, Beacons etc. to create personalized and engaging experiences for the customers.

You can read the full article here.