Is your app like a badly designed doorknob? – Ravi Teja’s column in Brand Equity

Our CEO Ravi Teja Bommireddipalli wrote a feature in Brand Equity, a weekly supplement on Marketing & Advertising published by India’s leading business daily, Economic Times. In the article, Ravi outlines some of the time-tested heuristic principles of Design Thinking that brand owners can integrate into their digital experiences.

Human-centered design triggers positive customer responses that can influence customer acquisition & retention.

He goes on to emphasize how the human-centered design helps brands build trust, loyalty & customer value and transform functional products into memorable and enduring experiences.

It’s no longer enough to create products that push the boundaries of technology. What’s more important is to understand your customers’ motivations and behavior patterns, and translate this into a robust design interface to elevate customer experiences that can garner your competitive advantage, brand recognition, and growth, he states.

You can read the full article here.