Advisory
Our Advisory team crafts product strategies and roadmaps centred around the user’s needs and aspirations. The result? A digital experience that not just meets customer expectations but delights them. The process of understanding the ever-changing needs of the consumer and their motivations is a continuous one. Our experienced team of strategists, product managers and analysts work closely with enterprises every step of the way from consumer research to product launch and after.
User Research
Understand the behaviour and motivations of users through empathy.
Ground research
Initial research regarding the industry, competitors, the market and standard practices.
Formulate hypotheses
Create assumptions based on initial research and formulate hypotheses which can be verified
Draw insights from findings
Organize key findings, cluster similar problems to identify a common theme and then draw insights for actionable solutions
Objectives Of User Research
Identify core users & user journeys
1
In-depth open-ended user interviews across demographics
2
Analysing user needs
3
Identify user pain points
4
Map user touch points with the brand
5
Deriving user needs, wants, delight factors, and pain points
6
Create A Product Vision And Roadmap
A collaborative exercise prior to initiating a project to understand the product vision
Product Vision
Craft a long-term vision for the product serving as the 'north star'
Product strategy
Define the core target audience, the need it meets and the differentiating factors
Product Roadmap
Craft a visual tool to demonstrate road to achieving the vision
Product Vision
- Establishing the product vision keeping in mind the positive change it will bring in users’ life and serves as the north star during product development.
- Shared vision- Employ collaborative visioning workshop
Product Strategy
- A long-term product strategy formulated inline with the product vision
- Creating iterative and flexible strategies to enable product improvements
Product Roadmap
- Creating a product roadmap that reflects vision and strategy and also guides the execution of the strategy. Ensuring product road map it aligns with internal stakeholders, communicates short and long-term progress of development, and seamlessly shares the product strategy with external stakeholders.
Usability Testing
Working with designer and developers to ensure the product meets user needs
Identify potential problems
Work with designers and developers to look at how a product meets user needs
Validate user needs
Use prototypes to check if product meets user needs and then translate the information for product development
Measure the effectiveness of digital experience
Use metrics to measure the effectiveness, efficiency and desirability of the product
Methodology
Identify
User Personas
User Personas
1
Identify
Tasks
Tasks
2
Identify
Key Metrics
Key Metrics
3
COMMENCEMENT
Create the
Environment
Environment
4
Conduct Usability
Tests for identified
Participants
Tests for identified
Participants
5
ONSITE USABILITY TESTING
Formulate
Test Reports
Test Reports
6
CONSOLIDATION
Product Ops
Creating an efficient process in product development
Reinforcing process, policies, and practices
Streamline all processes related to product development to ensure maximum efficiency and reduce operational friction
Product enablement
Product Ops make sure that stakeholders understand core functionality and new releases. They also help identify and fill knowledge gaps
Document repository
Product ops maintains and updates all internal documentation on product process, guidelines, onboarding documentation
© 2023. All rights reserved
© 2023. All rights reserved