Analytics
Analytics is an integral part of the product life cycle. Our analytics team helps enterprises in using data throughout the product development and implementation process. Our analytics services include:
User Behaviour
Analytics
That helps to define product goals and metrics and establishing a consistent user feedback loop to ensure continuous product improvements
Personalization &
Recommendation
Deriving business insights that can help enterprises offer a personalized and delightful user experience
Data-ops
Integration of analytics tools, framing key reports, and dashboards for business stakeholders.
From Vision To Execution, Our Analytics Team Helps Businesses To
VISION
EXECUTION
DefineBusinessMetrics and KPIs
1
CreateEventTaxonomy
2
IntegrateAnalyticsTool
3
Framing keyREPORTand dashboard
4
Defining Business
Metrics And KPIs
Using the 'North Star Framework'
Define your product’s measure of value depending on the domain/industry
Breaking down the North Star Framework into actionable inputs
North Star Formula
North Star
Breadth
How many
active user
are engaging?
active user
are engaging?
X
Depth
What level of
engagement
are they
reaching?
engagement
are they
reaching?
X
Frequency
How often
does each
user engage?
does each
user engage?
X
Efficiency
How fast
does user
succeed?
does user
succeed?
X
Input Metrics
Creating Event Taxonomy
For the defined KPIs mentioned, classifying them as per priority
Creation of events by analyzing various user journeys through the application
Identify properties associated with the events and map them
Provide sample values to be captured related to the identified events and properties
Integrating Analytics Tools
To gather relevant data through client-side, server-side or third party integrations
Diverse tools that align to your business needs
Framing Key Reports And Dashboards
Relevant to diverse business stakeholders to derive business insights
Major reporting mechanisms that we use:
Segmentation
Path analysis
Funnel analysis
User and persona analysis
Cohort analysis
Customer dynamics
Event trends
Lifetime value
Process discovery
© 2023. All rights reserved
© 2023. All rights reserved