1. Ideation workshop
We collaborate with clients to understand their brief and gather insights.
2. Research & analysis
Using these insights we study competitors and understand the latest trends in the market.
3. Understanding the emotion
“What do we want people to feel?” is then the question which helps us determine our intent – the outcome we seek on interacting with our creation.
4. Defining the intent
We chart the larger intent, which establishes the product proposition.
5. Identifying the design principles
We combine key inputs from design and emotion to create a human-centric framework that helps conceive meaningful features.