Design strategy

The art of determining what to make, what not to and why. With a little help from understanding ever changing consumer trends.
The path to a design decision is rigorous
desing strategy

1. Ideation workshop

We collaborate with clients to understand their brief and gather insights.

desing strategy

2. Research & analysis

Using these insights we study competitors and understand the latest trends in the market.

desing strategy

3. Understanding the emotion

“What do we want people to feel?” is then the question which helps us determine our intent – the outcome we seek on interacting with our creation.

desing strategy

4. Defining the intent

We chart the larger intent, which establishes the product proposition.

desing strategy

5. Identifying the design principles

We combine key inputs from design and emotion to create a human-centric framework that helps conceive meaningful features.