Experiences

that delight users and create a
business impact

We are a team of passionate creative thinkers and problem solvers with aesthetic sensibility and individual self-expression at every stage in the design process. Over the years we have developed a great mix of analytical and creative thinking that results in new and innovative ideas
The Design Labs is committed to the highest standards of design quality. Pursues its projects within a philosophy and framework. Focussed on emerging possibilities in AI Learning Models and drive with the motive of making difference through design.  
We are a team of passionate creative thinkers and problem solvers with aesthetic sensibility and individual self-expression at every stage in the design process. Over the years we have developed a great mix of analytical and creative thinking that results in new and innovative ideas, while also thinking through their implications and analyzing the current and future potential. 

Our
Expertise

Design Audit

A methodical approach to identify the upsides and downsides of the current product.

Design
Strategy
Design
Audit
Creative
Vision
UX & UI
Design
System
1

Design
Strategy

Our design approach involves understanding the product vision and features in greater detail, mapping the end user pain points in the user journey tied strongly by evoking a positive emotional connect and the intent of achieving key business objectives aligned with the vision. As an approach we strategically analyze the competitor strengths good to have features and UX UI designs that will create a differentiator. This is a critical step in the design process, as it helps us to ensure we are building the right product for the right people. 

The Product Vision

rendering the Intent

We connect with the key product stakeholders and craft the intent by understanding the overall value proposition, the differentiating factors and the user groups.

Competitor analysis & benchmarking

to gain insights and identify opportunities

Study the direct competitors in the category and benchmark features and design from various products that helps us to identify opportunities for improvement in the current product. 

Empathy Interviews

conversations with real users

A qualitative exercise with our product team that helps us gain a deeper understanding of the user - their needs, motivations and pain points. The 1-on-1 empathy user conversations provide meaningful and actionable insights that represent the voice of a user, the Persona. The key pain points are documented in the experience journey maps that helps in crafting the intended journeys.

2

Design
Audit

A methodical approach to identify the upsides and downsides of the current product. Using a core set of metrics such as Usability Heuristics, Emotions, Psychology of online sales and Aesthetics & Styling/ This data helps us conduct and consolidate a design audit report with key observations and recommendations on key factors that will help enhancing the user experience and identify opportunities for improvement in the new design.  
3

Creative
Vision

Our Creative Vision stage is inclined on innovation and culminates like a Proof of Concept before the design production begins. Bringing in all the findings and inferences we gathered over the Discovery & Research stages of the design strategy.

For us the Creative Vision is a constant practice of observation, curious experimentation, agile collaboration and quick adaption to new age design trends and immersive interactions. The Creative Vision stage is one of the most valuable asset for a successful product design and opens up a world of possibilities to create work that is truly original and inspiring.

4

UX & UI

With User Emotions and Ease of Use at the core, we craft the Information Architecture (app map), the emotional journey maps that gives a bird’s eye view to the product ecosystem.  

We plan, organize and structure the product features that will help users find what they are looking for and complete the task efficiently and with ease. This eventually leads to an increase in conversion ratio and drives end user satisfaction that evokes instant gratification.

5

Design
System

Using the fundamentals of Atomic Design System, we create a collection of reusable design components, that can be assembled together to build any number of screens and applications on various form factors. The Design System is a valuable tool for ensuring consistency and efficiency and scalability in the design and development process. 

Our Works

Business & IT Services

BSI Entropy Connect

The British Standards Institution

Travel, Transportation & Logistics

Brightline Trains

A first-class connected travel experience

Banking & Finance

PayPay

A Lifestyle Platform starting with Fintech

Travel, Transportation & Logistics

Akasa Air

Re-imagining the airline experience

Edutech and Learning

Room to Read

An interactive & feature-rich digital platform for consumer education

Business & IT Services

BSI Entropy Connect

The British Standards Institution

Travel, Transportation & Logistics

Brightline Trains

A first-class connected travel experience

Banking & Finance

PayPay

A Lifestyle Platform starting with Fintech

Travel, Transportation & Logistics

Akasa Air

Re-imagining the airline experience

Edutech and Learning

Room to Read

An interactive & feature-rich digital platform for consumer education