A methodical approach to identify the upsides and downsides of the current product.
We connect with the key product stakeholders and craft the intent by understanding the overall value proposition, the differentiating factors and the user groups.
Study the direct competitors in the category and benchmark features and design from various products that helps us to identify opportunities for improvement in the current product.
A qualitative exercise with our product team that helps us gain a deeper understanding of the user - their needs, motivations and pain points. The 1-on-1 empathy user conversations provide meaningful and actionable insights that represent the voice of a user, the Persona. The key pain points are documented in the experience journey maps that helps in crafting the intended journeys.
Our Creative Vision stage is inclined on innovation and culminates like a Proof of Concept before the design production begins. Bringing in all the findings and inferences we gathered over the Discovery & Research stages of the design strategy.
For us the Creative Vision is a constant practice of observation, curious experimentation, agile collaboration and quick adaption to new age design trends and immersive interactions. The Creative Vision stage is one of the most valuable asset for a successful product design and opens up a world of possibilities to create work that is truly original and inspiring.
With User Emotions and Ease of Use at the core, we craft the Information Architecture (app map), the emotional journey maps that gives a bird’s eye view to the product ecosystem.
We plan, organize and structure the product features that will help users find what they are looking for and complete the task efficiently and with ease. This eventually leads to an increase in conversion ratio and drives end user satisfaction that evokes instant gratification.
Using the fundamentals of Atomic Design System, we create a collection of reusable design components, that can be assembled together to build any number of screens and applications on various form factors. The Design System is a valuable tool for ensuring consistency and efficiency and scalability in the design and development process.