Championing product development driven by consumer understanding
Our Advisory team crafts product strategies and roadmaps centred around the user’s needs and aspirations. The result? A digital experience that not just meets customer expectations but delights them. The process of understanding the ever-changing needs of the consumer and their motivations is a continuous one. Our experienced team of strategists, product managers and analysts work closely with enterprises every step of the way from consumer research to product launch and after.
Understand the behaviour and motivations of users through empathy.
Initial research regarding the industry, competitors, the market and standard practices.
Create assumptions based on initial research and formulate hypotheses which can be verified
Draw insights from findings
Organize key findings, cluster similar problems to identify a common theme and then draw insights for actionable solutions
Objectives Of User Research
Identify core users & user journeys
In-depth open-ended user interviews across demographics
Analysing user needs
Identify user pain points
Map user touch points with the brand
Deriving user needs, wants, delight factors, and pain points
Create A Product Vision And Roadmap
A collaborative exercise prior to initiating a project to understand the product vision
Craft a long-term vision for the product serving as the 'north star'
Define the core target audience, the need it meets and the differentiating factors
Craft a visual tool to demonstrate road to achieving the vision
Establishing the product vision keeping in mind the positive change it will bring in users’ life and serves as the north star during product development.
A long-term product strategy formulated inline with the product vision
Creating iterative and flexible strategies to enable product improvements
Creating a product roadmap that reflects vision and strategy and also guides the execution of the strategy. Ensuring product road map it aligns with internal stakeholders, communicates short and long-term progress of development, and seamlessly shares the product strategy with external stakeholders.
Working with designer and developers to ensure the product meets user needs
Identify potential problems
Work with designers and developers to look at how a product meets user needs
Validate user needs
Use prototypes to check if product meets user needs and then translate the information for product development
Measure the effectiveness of digital experience
Use metrics to measure the effectiveness, efficiency and desirability of the product
Identify User Personas
Identify Key Metrics
Create the Environment
Conduct Usability Tests for identified Participants
ONSITE USABILITY TESTING
Formulate Test Reports
Creating an efficient process in product development
Reinforcing process, policies, and practices
Streamline all processes related to product development to ensure maximum efficiency and reduce operational friction
Product Ops make sure that stakeholders understand core functionality and new releases. They also help identify and fill knowledge gaps
Product ops maintains and updates all internal documentation on product process, guidelines, onboarding documentation
Let's Craft Delightful Digital Experiences Together