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BACKGROUND
DeKoder is a one-of-a-kind election analysis and digital news platform. Among its many firsts, it is powered by Artificial Intelligence, empowering viewers to conduct their analyses independently. Launched in linguistically diverse India, which has 17 major languages, DeKoder is made available in multiple languages for easy access and consumer connect.
THE CHALLENGES
Addressing the
critical gaps
The client required an AI-powered digital ecosystem built from scratch to transform how Indian and global audiences consume election data and news. This involved developing a new website and native mobile app.
India's 17 major languages meant content had to be accessible across linguistic barriers, demanding multilingual text, audio and video capabilities at scale.
Structure, manage and present India's election data since 1952 with accuracy, speed and visual clarity without overwhelming users or degrading performance.
Delivering experiences that appealed to casual readers, analysts and domain experts alike required deep user persona research and a flexible content model.
THE CHALLENGES
Addressing the
critical gaps
The client required an AI-powered digital ecosystem built from scratch to transform how Indian and global audiences consume election data and news. This involved developing a new website and native mobile app.
India's 17 major languages meant content had to be accessible across linguistic barriers, demanding multilingual text, audio and video capabilities at scale.
Structure, manage and present India's election data since 1952 with accuracy, speed and visual clarity without overwhelming users or degrading performance.
Delivering experiences that appealed to casual readers, analysts and domain experts alike required deep user persona research and a flexible content model.
THE ROBOSOFT SOLUTION
Delivered intuitive website and native iOS & Android apps with rigorous end-to-end testing, ensuring a seamless experience across all touchpoints.
Engineered front-end, middleware and back-end integrations to support complex datasets, AI features and high traffic volumes without latency.
Created a CMS to manage the largest Indian election database and publish multi-format content.
Engineered reusable design components, charts, graphs and other elements for content scalability from the CMS module.
Assisted in strategic value proposition alignment by focusing on the market needs, pain points, user segments, personas and business objectives.
THE ROBOSOFT SOLUTION
Delivered intuitive website and native iOS & Android apps with rigorous end-to-end testing, ensuring a seamless experience across all touchpoints.
Engineered front-end, middleware and back-end integrations to support complex datasets, AI features and high traffic volumes without latency.
Created a CMS to manage the largest Indian election database and publish multi-format content.
Engineered reusable design components, charts, graphs and other elements for content scalability from the CMS module.
Assisted in strategic value proposition alignment by focusing on the market needs, pain points, user segments, personas and business objectives.
Clear outcomes
that drive growth
Featured among the Top 40 Free Magazine & Newspaper apps on the App Store
Recorded 3.3 million unique events triggered during the 2024 Indian general election results day
Rated 4.8 on the App Store
Our clients' words reflect the trust and impact we strive for in every partnership.
Dr. Prannoy Roy
Founder
Craft scalable digital platforms that maximize business results
