Background
deKoder is a one-of-a-kind election analysis and digital news platform. Among its many firsts, it is powered by Artificial Intelligence, empowering viewers to conduct their analyses independently. Launched in linguistically diverse India, which has 17 major languages, deKoder is made available in multiple languages for easy access and consumer connect. deKoder is an initiative of Dr. Prannoy Roy, a renowned media personality and psephologist.
Background

The challenges

The client sought to create an AI-powered digital ecosystem for deKoder to transform how Indian and global audiences consume election data and news. This involved developing a website and mobile application from the ground up. Our team was tasked with crafting engaging digital experiences that would provide comprehensive and easily accessible election-related information.

The project demanded a deep understanding of the varied user needs, backed by a detailed analysis of qualitative user findings. A unique challenge was making historical election data analysis, dating back to 1952, easily accessible. This involved handling billions of data points to capture decades of electoral trends and insights. The objective was to attract diverse users and bridge the significant gap in India's election data landscape.

The challenges

The solutions

Delivered intuitive digital solutions encompassing website and native mobile app development, backed by rigorous end-to-end testing.
Delivered intuitive digital solutions encompassing website and native mobile app development, backed by rigorous end-to-end testing.
Assisted in strategic value proposition alignment by focusing on the market needs, pain points, user segments, personas, and business objectives.
Assisted in strategic value proposition alignment by focusing on the market needs, pain points, user segments, personas, and business objectives.
Designed and developed the front-end and middleware layer with back-end integration services.
Designed and developed the front-end and middleware layer with back-end integration services.
Created a CMS to manage the largest Indian election database and publish multi-format content.
Created a CMS to manage the largest Indian election database and publish multi-format content.
Engineered reusable design components, charts, graphs, and other elements for content scalability from the CMS module.
Engineered reusable design components, charts, graphs, and other elements for content scalability from the CMS module.
Key features

Key
technologies

Value delivered

Featured among the <span>Top 40</span> Free Magazine & Newspaper apps on the <span>App Store</span>
Featured among the Top 40 Free Magazine & Newspaper apps on the App Store
<span>50K</span> unique visitors on the platform within <span>30 days</span> of launch
50K unique visitors on the platform within 30 days of launch
Recorded <span>3.3M</span> unique events triggered on the platform during the <span>2024</span> Indian general election results day
Recorded 3.3M unique events triggered on the platform during the 2024 Indian general election results day

Client
testimonial

We partnered with Robosoft to create the world’s first AI-driven elections platform. Our vision was to bring the power of analytics and data visualisation to all. It helps users  access and analyse decades-old election data, in several languages. The collaborative effort was a joy and underscores Robosoft's all-round capabilities: Product, Design, Engineering and Data Analytics. I am thrilled with the outcome and confident of taking this one-of-a-kind election analysis platform to the global stage.

Dr. Prannoy Roy

Founder, deKoder Digital
Average 4.7 rating across App Store & Play Store
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