robosoft technologies
robosoft technologies
robosoft technologies
robosoft technologies
robosoft technologies

Re-imagining the
airline experience for

Akasa Air

Akasa Air is India’s newest airline which began its operations in mid-2022.
‘The sky belongs to everyone’ is its vision as it seeks to provide an inclusive and affordable experience for everyone. Robosoft’s creative vision was to bring the ethos alive in a digital experience across web and mobile.
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Client: Akasa Air
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Location: India
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Category: Travel & Leisure
robosoft technologiesOur Services:
Design strategy | UI/UX for website | Mobile web and mobile apps
The key pillars:
empathy and inclusion
We began with a thorough understanding of prospective customers of the airline and their pain points related to air travel. We created several personas and identified key needs that we must fulfil.
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Amit Kumar, 31
Cab driver, First-time flyer
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Needs assistance during different stages of flight booking
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Ability to access app in language of choice
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Simple, friction-free experience
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Karan Singhania, 40
Businessman, Frequent Flyer
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Quick way to re-book flights with preferences pre-selected
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Choice to pay for flight/services via reward points
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Ability to easily manage bookings
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robosoft technologies
Given that there would be several specialist needs in line with the brand’s objective of being affordable and inclusive, we defined our goal as:

Create an experience driven design solution that will scale and extend to any combination of traveller contexts and situations.
We also mapped several categories of travellers and their primary needs:

Travel Categories
India is a diverse country. There are 17 major languages and air travel now caters to a multitude of demographic & psychographic profiles. We were aware that the Akasa Air digital experience must cater to a variety of contexts and situations.
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Key Features

Let's craft a delightful digital experience for your brand.