Re-imagining the
airline experience for
Akasa Air
Akasa Air is India’s newest airline which began its operations in mid-2022.
‘The sky belongs to everyone’ is its vision as it seeks to provide an inclusive and affordable experience for everyone. Robosoft’s creative vision was to bring the ethos alive in a digital experience across web and mobile.
Client: Akasa Air
Location: India
Category: Travel & Leisure
Our Services: Design strategy | UI/UX for website | Mobile web and mobile apps
The key pillars:
empathy and inclusion
empathy and inclusion
We began with a thorough understanding of prospective customers of the airline and their pain points related to air travel. We created several personas and identified key needs that we must fulfil.
Amit Kumar, 31
Cab driver, First-time flyer
Needs assistance during different stages of flight booking
Ability to access app in language of choice
Simple, friction-free experience
Karan Singhania, 40
Businessman, Frequent Flyer
Quick way to re-book flights with preferences pre-selected
Choice to pay for flight/services via reward points
Ability to easily manage bookings
Given that there would be several specialist needs in line with the brand’s objective of being affordable and inclusive, we defined our goal as:
Create an experience driven design solution that will scale and extend to any combination of traveller contexts and situations.
We also mapped several categories of travellers and their primary needs:
Travel Categories
Business
Ease of check-in
Connectivity
Swift transfers
Reward programs
Family Group
Ease of check-in
In-flight comfort
Budget
Engaging visuals
Leisure
Recommendations
Budget
Deals
Engaging Visuals
Special Needs
Ground support
Cabin crew experience
Simple interface
Accessible & guidance
India is a diverse country. There are 17 major languages and air travel now caters to a multitude of demographic & psychographic profiles. We were aware that the Akasa Air digital experience must cater to a variety of contexts and situations.
Key Features
Akasa Air Add-ons
The app allows flyers to add or avail certain services in their journey such as declare and add excess baggage, add meals, priority boarding and check-in, get lounge access, covers for flight delays and cancellations, add travel insurance. It also provides add-ons in combo packs for more convenience to flyers while choosing them.
Easy and quick booking and rebooking
The app UI is so easy to use that one can look at a simple seat interface to book their selected seats. It also remembers the users and their past trips to offer simple one click rebooking for more convenience. The flyer can declare the trip as a business trip and have the relevant service tax details directly sent to their business email address. They can also add or delete co-flyers in the upcoming trip.
Club Akasa Membership
It is a loyalty program for frequent flyers of Akasa Air to earn points on flight, rental, hotel, cab bookings, and by visiting popular locations. The user can redeem points on fuel and shopping through the next flight booking or gift vouchers. It has a simple UI layout to check total points and offers convenience of clubbing individual points with family members and friends.
Flexi fare and price tracking
The app shows the lowest fare available on a flight booking along with the fare results for nearby dates. It also immediately sends email alerts to customers about any fare rise or drops with its price tracking feature. The booking screen provides a detailed fare breakdown and the services associated with the specific fare such as meals, seat selection, priority check-in and baggage claim, date change and cancellation charges.
Akasa Air Add-ons
The app allows flyers to add or avail certain services in their journey such as declare and add excess baggage, add meals, priority boarding and check-in, get lounge access, covers for flight delays and cancellations, add travel insurance. It also provides add-ons in combo packs for more convenience to flyers while choosing them.
Easy and quick booking and rebooking
The app UI is so easy to use that one can look at a simple seat interface to book their selected seats. It also remembers the users and their past trips to offer simple one click rebooking for more convenience. The flyer can declare the trip as a business trip and have the relevant service tax details directly sent to their business email address. They can also add or delete co-flyers in the upcoming trip.
Club Akasa Membership
It is a loyalty program for frequent flyers of Akasa Air to earn points on flight, rental, hotel, cab bookings, and by visiting popular locations. The user can redeem points on fuel and shopping through the next flight booking or gift vouchers. It has a simple UI layout to check total points and offers convenience of clubbing individual points with family members and friends.
Flexi fare and price tracking
The app shows the lowest fare available on a flight booking along with the fare results for nearby dates. It also immediately sends email alerts to customers about any fare rise or drops with its price tracking feature. The booking screen provides a detailed fare breakdown and the services associated with the specific fare such as meals, seat selection, priority check-in and baggage claim, date change and cancellation charges.
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