Case Study - Epocrates Mobile App | Robosoft Technologies

Client:

Athenahealth

Sector:

Healthcare

Emotions:

Trust, awareness and assurance

Services:

Product development UX/UI development Application Security Quality assurance

Challenge

Athenahealth a leading provider of network-enabled services for healthcare wanted to improve the user engagement and the revenue generated from their Epocrates app – an app that is trusted by over 1 million healthcare providers in moments of care.

Approach

As a system, Epocrates App is huge, complex and has numerous integration points. Robosoft needed to understand each module and improvise the app to drive adoption, engagement, number of sessions and incremental revenue of the app.

Solution

We worked on improving the user experience by offering a curated and personalized news experience, targeted push notifications and ads. To drive incremental revenue for Epocrates, we designed in-app user surveys. To collect and measure analytics data to improve the Epocrates application, we assisted the client in choosing the right analytics partner for the app.

Features

Personalized news Experience

A personalized and engaging news feed experience with easy to navigate UI and feedback mechanism.

Targeted push notifications

Relevant, targeted push notifications to help users’ access key content & a compelling value proposition which can encourage them to engage more with the app.