As the end-to-end integration partner for Brightline Trains, we designed, developed, and delivered a holistic user journey across web, mobile apps, kiosks and turnstiles.
The result?
Seamless experiences loved by users - across all touch points.
As the end-to-end integration partner for Brightline Trains, we designed, developed, and delivered a holistic user journey across web, mobile apps, kiosks and turnstiles.
The result?
Seamless experiences loved by users - across all touch points.
Guests can purchase routine value-added products like Train Pass, Travel Packs, Parking Passes, thus reducing the friction of repeated purchases for such
Built a ‘cart’ feature similar to ecommerce apps, enabling users to have a quick go-to option to check their current purchase at a single place. This feature is easily accessible across all pages in website and app, reducing user drop-offs during purchase cycle. The major benefit of introducing this feature was that the sales of other Brightline products increased along with the purchase of train tickets.
The Daily Parking Passes and Monthly Parking Passes were integrated with the hardware systems installed in all Brightline stations for a seamless digital experience. This enabled users to park their vehicles in the station showing their ticket QR code on entry, removing any hassle of trying to find a car parking for the entire trip duration.
A single QR code ensured that guests have a touch-less & seamless onboarding with assurance of safety in a post-pandemic environment
Brightline Opstool portal empowers on station operation team to
A holistic user journey across web, app & kiosks, providing seamless experience across physical & digital touch points.
Enabled users to purchase customizable ancillary services like Garage Parking, Shared or Private rides, and have their pets and bikes with them on the journey
‘Brightline for Business’ enabled Brightline to tie up and cater to corporate clients. The portal allows clients to allocate Brightline rides to their employees by means of employee packs. The Corporate Portal has been seamlessly integrated with the website & app. The employees can use these allotted rides from their user profiles on the Brightline website & app. This had a positive impact on Brightline’s ridership & revenues.
Guests can purchase routine value-added products like Train Pass, Travel Packs, Parking Passes, thus reducing the friction of repeated purchases for such
Built a ‘cart’ feature similar to ecommerce apps, enabling users to have a quick go-to option to check their current purchase at a single place. This feature is easily accessible across all pages in website and app, reducing user drop-offs during purchase cycle. The major benefit of introducing this feature was that the sales of other Brightline products increased along with the purchase of train tickets.
The Daily Parking Passes and Monthly Parking Passes were integrated with the hardware systems installed in all Brightline stations for a seamless digital experience. This enabled users to park their vehicles in the station showing their ticket QR code on entry, removing any hassle of trying to find a car parking for the entire trip duration.
A single QR code ensured that guests have a touch-less & seamless onboarding with assurance of safety in a post-pandemic environment
Brightline Opstool portal empowers on station operation team to
A holistic user journey across web, app & kiosks, providing seamless experience across physical & digital touch points.
Enabled users to purchase customizable ancillary services like Garage Parking, Shared or Private rides, and have their pets and bikes with them on the journey
‘Brightline for Business’ enabled Brightline to tie up and cater to corporate clients. The portal allows clients to allocate Brightline rides to their employees by means of employee packs. The Corporate Portal has been seamlessly integrated with the website & app. The employees can use these allotted rides from their user profiles on the Brightline website & app. This had a positive impact on Brightline’s ridership & revenues.
Guests can purchase routine value-added products like Train Pass, Travel Packs, Parking Passes, thus reducing the friction of repeated purchases for such
Built a ‘cart’ feature similar to ecommerce apps, enabling users to have a quick go-to option to check their current purchase at a single place. This feature is easily accessible across all pages in website and app, reducing user drop-offs during purchase cycle. The major benefit of introducing this feature was that the sales of other Brightline products increased along with the purchase of train tickets.
Guests can purchase routine value-added products like Train Pass, Travel Packs, Parking Passes, thus reducing the friction of repeated purchases for such
Built a ‘cart’ feature similar to ecommerce apps, enabling users to have a quick go-to option to check their current purchase at a single place. This feature is easily accessible across all pages in website and app, reducing user drop-offs during purchase cycle. The major benefit of introducing this feature was that the sales of other Brightline products increased along with the purchase of train tickets.
The Daily Parking Passes and Monthly Parking Passes were integrated with the hardware systems installed in all Brightline stations for a seamless digital experience. This enabled users to park their vehicles in the station showing their ticket QR code on entry, removing any hassle of trying to find a car parking for the entire trip duration.
A single QR code ensured that guests have a touch-less & seamless onboarding with assurance of safety in a post-pandemic environment
Brightline Opstool portal empowers on station operation team to
A holistic user journey across web, app & kiosks, providing seamless experience across physical & digital touch points.
Enabled users to purchase customizable ancillary services like Garage Parking, Shared or Private rides, and have their pets and bikes with them on the journey
‘Brightline for Business’ enabled Brightline to tie up and cater to corporate clients. The portal allows clients to allocate Brightline rides to their employees by means of employee packs. The Corporate Portal has been seamlessly integrated with the website & app. The employees can use these allotted rides from their user profiles on the Brightline website & app. This had a positive impact on Brightline’s ridership & revenues.
Guests can purchase routine value-added products like Train Pass, Travel Packs, Parking Passes, thus reducing the friction of repeated purchases for such
Built a ‘cart’ feature similar to ecommerce apps, enabling users to have a quick go-to option to check their current purchase at a single place. This feature is easily accessible across all pages in website and app, reducing user drop-offs during purchase cycle. The major benefit of introducing this feature was that the sales of other Brightline products increased along with the purchase of train tickets.
The Daily Parking Passes and Monthly Parking Passes were integrated with the hardware systems installed in all Brightline stations for a seamless digital experience. This enabled users to park their vehicles in the station showing their ticket QR code on entry, removing any hassle of trying to find a car parking for the entire trip duration.
A single QR code ensured that guests have a touch-less & seamless onboarding with assurance of safety in a post-pandemic environment
Brightline Opstool portal empowers on station operation team to
A holistic user journey across web, app & kiosks, providing seamless experience across physical & digital touch points.
Enabled users to purchase customizable ancillary services like Garage Parking, Shared or Private rides, and have their pets and bikes with them on the journey
‘Brightline for Business’ enabled Brightline to tie up and cater to corporate clients. The portal allows clients to allocate Brightline rides to their employees by means of employee packs. The Corporate Portal has been seamlessly integrated with the website & app. The employees can use these allotted rides from their user profiles on the Brightline website & app. This had a positive impact on Brightline’s ridership & revenues.
Guests can purchase routine value-added products like Train Pass, Travel Packs, Parking Passes, thus reducing the friction of repeated purchases for such
Built a ‘cart’ feature similar to ecommerce apps, enabling users to have a quick go-to option to check their current purchase at a single place. This feature is easily accessible across all pages in website and app, reducing user drop-offs during purchase cycle. The major benefit of introducing this feature was that the sales of other Brightline products increased along with the purchase of train tickets.