Brightline Trains:
a first-class connected travel experience
As the end-to-end integration partner for Brightline Trains, we designed, developed, and delivered a holistic user journey across web, mobile apps, kiosks and turnstiles.
The result?
Seamless experiences loved by users - across all touch points.
Client: Brightline Trains
Location: USA
Category: Travel, Tourism & Leisure
Peak team size: 86
The Project: Setting the Context
Brightline is a high-speed passenger rail system that is redefining train travel in the US. It blends premium train travel and hospitality to make riding an experience like no other. At the time of launch in 2018, the services were available between Miami and West Palm Beach, FL. Beyond just offering a way to commute between two places, Brightline is committed to making the future better through adoption of eco-friendly practices such as solar-powered stations, carbon-free rides and more.
Within months of launch, Brightline had to terminate its services due to restrictions imposed after the COVID-19 pandemic outbreak. We set out twin objectives: 
Revamp the digital user experience to ensure that the physical onboard experience was matched by an equally seamless digital experience To provide users a touchless, cashless system to reflect a new post-COVID reality of safety concerns
Revamp the digital user experience to ensure that the physical onboard experience was matched by an equally seamless digital experience To provide users a touchless, cashless system to reflect a new post-COVID reality of safety concerns
The Challenges
The major challenges in realizing this vision were:
The major challenges in realizing this vision were:
Third-party integrations: we had to perform deep impact analysis & ideate with multiple stakeholders to implement a new feature or even change an existing functionality
Multiple stake holders: Getting necessary signoffs from different business owners, convincing them on important features within dev timelines, remotely
Role of a system integrator: work with other partners to ensure glitch-free outcomes & timeliness
Remote working: with limited on-site access due to travel restrictions, we had to find ways to communicate and work better Third-party integrations: we had to perform deep impact analysis & ideate with multiple stakeholders to implement a new feature or even change an existing functionalityMultiple stake holders: Getting necessary signoffs from different business owners, convincing them on important features within dev timelines, remotelyRole of a system integrator: work with other partners to ensure glitch-free outcomes & timelinessRemote working: with limited on-site access due to travel restrictions, we had to find ways to communicate and work better prev
next
At a glance, the project involved:
Our solutions had to work seamlessly across these platforms:
Responsive websiteOperation portal for business operationsNative mobile apps - iOS and AndroidStation Master portal for station operationsKioskAgent Portal for customer serviceTurnstileBrightline Trains:
a first-class connected travel experience
a first-class connected travel experience
As the end-to-end integration partner for Brightline Trains, we designed, developed, and delivered a holistic user journey across web, mobile apps, kiosks and turnstiles.
The result?
Seamless experiences loved by users - across all touch points.
Client: Brightline TrainsLocation: USACategory: Travel, Tourism & LeisurePeak team size: 86
The Project: Setting the Context
Brightline is a high-speed passenger rail system that is redefining train travel in the US. It blends premium train travel and hospitality to make riding an experience like no other. At the time of launch in 2018, the services were available between Miami and West Palm Beach, FL. Beyond just offering a way to commute between two places, Brightline is committed to making the future better through adoption of eco-friendly practices such as solar-powered stations, carbon-free rides and more.
Within months of launch, Brightline had to terminate its services due to restrictions imposed after the COVID-19 pandemic outbreak. We set out twin objectives: Revamp the digital user experience to ensure that the physical onboard experience was matched by an equally seamless digital experience To provide users a touchless, cashless system to reflect a new post-COVID reality of safety concerns
Revamp the digital user experience to ensure that the physical onboard experience was matched by an equally seamless digital experience To provide users a touchless, cashless system to reflect a new post-COVID reality of safety concernsThe Challenges
The major challenges in realizing this vision were:
Third-party integrations: we had to perform deep impact analysis & ideate with multiple stakeholders to implement a new feature or even change an existing functionalityMultiple stake holders: Getting necessary signoffs from different business owners, convincing them on important features within dev timelines, remotelyRole of a system integrator: work with other partners to ensure glitch-free outcomes & timelinessRemote working: with limited on-site access due to travel restrictions, we had to find ways to communicate and work better Third-party integrations: we had to perform deep impact analysis & ideate with multiple stakeholders to implement a new feature or even change an existing functionalityMultiple stake holders: Getting necessary signoffs from different business owners, convincing them on important features within dev timelines, remotelyRole of a system integrator: work with other partners to ensure glitch-free outcomes & timelinessRemote working: with limited on-site access due to travel restrictions, we had to find ways to communicate and work better prev
next
At a glance, the project involved:
Our solutions had to work seamlessly across these platforms:
Responsive websiteOperation portal for business operationsNative mobile apps - iOS and AndroidStation Master portal for station operationsKioskAgent Portal for customer serviceTurnstile
