Creating an OTT experience

that goes beyond one

  • Environment
  • Touchpoint
  • Interaction mode
  • Sense

OTT consumption in the experience economy

Viewers are evolving and methods of consuming content are fast changing. Brands today are constantly battling for user attention and time.
This combined shift in the OTT space, led us to the creation of a unified and effortless experience for Discovery Plus.

Building a
multiexperience for the user

Mapping every micro-touchpoint, through a robust, intelligent and empathetic eco-system
  • D+ captures and stores user data in a secured manner.
    This is to ensure a consistent experience every time one visits the platform
  • Powered by Adobe and Mux Analytics, D+ understands user preferences and recommends content based on their viewing habits
  • D+ strives to offer an experience that is constantly growing with the user.
    The platform maps user journeys and extracts pain points, to create and build the desired outcome
  • Onboarding experience with interests selection
  • Smart notifications
  • Personalized content
  • Continue watching
  • Show rail

Be Me

  • Personalized content
  • Continue watching
  • Show rail

Know Me

  • Onboarding experience with interests selection
  • Smart notifications

See Me

  • Powered by Adobe and Mux Analytics, D+ understands user preferences and recommends content based on their viewing habits
  • D+ strives to offer an experience that is constantly growing with the user.
    The platform maps user journeys and extracts pain points, to create and build the desired outcome

Sync Me

  • D+ captures and stores user data in a secured manner.
    This is to ensure a consistent experience every time one visits the platform
Multi-device experience

Get unlimited entertainment on two devices at same time

Personalization

Create a personal 'Watchlist' and easily access your collection

Voice search

Use the voice search feature to look for your favorite shows and superstars

TV shows & exclusives

More than 4,000 hours of infotainment and lifestyle content across 40 plus genres, including science, adventure, food, lifestyle and others

Short videos

Watch thousands of science, technology, wildlife, food and DIY clips and share the videos on WhatsApp, with just one-click

Multilingual

Content available in 8 languages: English, Hindi, Tamil, Telugu, Bengali, Marathi, Kannada and Malayalam

MindBlown

A youngster-friendly, fun learning section with educative videos and playlists

A seamless experience

Features that translate beautifully across devices

Continue watching, favourites & watch later

With users owning more than one device, the goal here is to design and deliver a consistent experience across devices, regardless of where the user starts, continues, and ends the journey

Features that delight

Ensure that user time is well spent, saved and invested

Subscription on the app

Users who opt for premium content, can select a monthly or an annual subscription model. They can pay via the quick In-App purchasing feature, or even choose to make a credit/debit card payment through any of their registered devices

Show video player

The video player is a powerful tool to keep an audience engaged

Basic functions like, start, stop, restart video and volume adjustment are designed for accessibility and efficiency

Users can also easily use various inbuilt options like:

  • Change audio language & video quality
  • Switch between seasons
  • Play previous and next episodes
  • Auto-play (3 seconds) of the next episode
  • View videos in landscape orientation

Shorts video player

3 to 5 minutes short clips, which can be viewed and shared (with a special one click WhatsApp share). The videos are autoplayed with a turn off option, or viewers can choose to see full episodes

Voice search

Users are getting more comfortable with speaking to their devices, as opposed to traditionally typing their queries. We have integrated an efficient and responsive search engine with a platform-specific voice command feature, where users can search for their favourite shows, shorts and episodes.

Device to TV streaming

The casting feature is an easy way of connecting web, tablet and mobile to a TV. The feature allows users to enjoy a big screen experience with family and friends

Enterprise principles that guide the

design

Platform architecture

D+ is designed, keeping in mind a dynamic architecture that is not monolithic, but modular in nature

Video viewing

Harnessing the power of new-age technologies, content rendering and video playback is almost real-time

Content management

PBCs are leveraged heavily, to give businesses the flexibility to configure the content and create UX on the fly. E.g. Adding new content rails take around 2 clicks and less than 5 minutes

Operations & methodologies

To achieve the right experience, D+ is designed and delivered through DesignOps (multiple Design Sprints) + DevOps (multiple Agile Sprints) principles

Creating a design system for that is consistent, adaptive and scalable

A design system is a set of reusable components and guidelines that helps teams unite around a common language during product creation

Atomic Design: building design systems

Here is a quick overview of the components of Atomic Design
  • Atoms

    Represent the basic building blocks of a design system. An example of this is a button or a text style

  • Molecules

    A group of atoms work together as a unit. Molecules are tangible UI elements

  • Organisms

    Atoms and molecules work together to form a component

  • Templates

    Placing components into a layout lead to a content structure

  • Pages

    Pages are the highest level of fidelity

A structured design system brings longevity

The system goes beyond designing buttons and pages. It can be used during a complete product lifecycle

Following platform-specific guidelines

We have followed Android & iOS guidelines to maintain consistency of design elements and interactions across device interfaces

For example - The back button on Android helps the user move forward/backward between screens. The absence of the same in iOS, marginally alters the design treatment

Subtle design adaptations are necessary to maintain a balance between platform guidelines and the created design system

Image aspect ratio

Using a consistent aspect ratio for all the images of a particular section, make the visual display richer

Once the aspect ratio is determined, (multiple ratios are chosen for different sections) the image sizing is done. Smaller images are faster to download, but larger images bring the ‘wow’ factor to a big screen. The trick is in finding the right balance

More to come on

Outcome

"The App I have been waiting for"

Impact

1st

On top new free Android apps list on Play Store

4.5

Average user rating in Play Store

2.8M

Total app installs in just 4 months

99.88%

Crash-free users

6K-8K

Live user rating in 30 mins

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