Creating an OTT experience
that goes beyond one
- Environment
- Touchpoint
- Interaction mode
- Sense
OTT consumption in the experience economy
Viewers are evolving and methods of consuming content are fast changing. Brands today are constantly battling for user attention and time.
This combined shift in the OTT space, led us to the creation of a unified and effortless experience for Discovery Plus.
Building a
multiexperience for the user
Mapping every micro-touchpoint, through a robust, intelligent and empathetic eco-system
- D+ captures and stores user data in a secured manner.
This is to ensure a consistent experience every time one visits the platform
- Powered by Adobe and Mux Analytics, D+ understands user preferences and recommends content based on their viewing habits
-
D+ strives to offer an experience that
is constantly growing with the user.
The platform maps user journeys and extracts pain points, to create and build the desired outcome
- Onboarding experience with interests selection
- Smart notifications
- Personalized content
- Continue watching
- Show rail
Be Me
- Personalized content
- Continue watching
- Show rail
Know Me
- Onboarding experience with interests selection
- Smart notifications
See Me
- Powered by Adobe and Mux Analytics, D+ understands user preferences and recommends content based on their viewing habits
-
D+ strives to offer an experience that
is constantly growing with the user.
The platform maps user journeys and extracts pain points, to create and build the desired outcome
Sync Me
- D+ captures and stores user data in a secured manner.
This is to ensure a consistent experience every time one visits the platform
in a nutshell
Multi-device experience
Get unlimited entertainment on two devices at same time
Personalization
Create a personal 'Watchlist' and easily access your collection
Voice search
Use the voice search feature to look for your favorite shows and superstars
TV shows & exclusives
More than 4,000 hours of infotainment and lifestyle content across 40 plus genres, including science, adventure, food, lifestyle and others
Short videos
Watch thousands of science, technology, wildlife, food and DIY clips and share the videos on WhatsApp, with just one-click
Multilingual
Content available in 8 languages: English, Hindi, Tamil, Telugu, Bengali, Marathi, Kannada and Malayalam
MindBlown
A youngster-friendly, fun learning section with educative videos and playlists
A seamless experience
Features that translate beautifully across devices
Continue watching, favourites & watch later
With users owning more than one device, the goal here is to design and deliver a consistent experience across devices, regardless of where the user starts, continues, and ends the journey
Features that delight
Ensure that user time is well spent, saved and invested
Subscription on the app
Users who opt for premium content, can select a monthly or an annual subscription model. They can pay via the quick In-App purchasing feature, or even choose to make a credit/debit card payment through any of their registered devices
Show video player
The video player is a powerful tool to keep an audience engaged
Basic functions like, start, stop, restart video and volume adjustment are designed for accessibility and efficiency
Users can also easily use various inbuilt options like:
- Change audio language & video quality
- Switch between seasons
- Play previous and next episodes
- Auto-play (3 seconds) of the next episode
- View videos in landscape orientation
Shorts video player
3 to 5 minutes short clips, which can be viewed and shared (with a special one click WhatsApp share). The videos are autoplayed with a turn off option, or viewers can choose to see full episodes
Voice search
Users are getting more comfortable with speaking to their devices, as opposed to traditionally typing their queries. We have integrated an efficient and responsive search engine with a platform-specific voice command feature, where users can search for their favourite shows, shorts and episodes.
Device to TV streaming
The casting feature is an easy way of connecting web, tablet and mobile to a TV. The feature allows users to enjoy a big screen experience with family and friends
Enterprise principles that guide the
design
Platform architecture
D+ is designed, keeping in mind a dynamic architecture that is not monolithic, but modular in nature
Video viewing
Harnessing the power of new-age technologies, content rendering and video playback is almost real-time
Content management
PBCs are leveraged heavily, to give businesses the flexibility to configure the content and create UX on the fly. E.g. Adding new content rails take around 2 clicks and less than 5 minutes
Operations & methodologies
To achieve the right experience, D+ is designed and delivered through DesignOps (multiple Design Sprints) + DevOps (multiple Agile Sprints) principles
Creating a design system for that is consistent, adaptive and scalable
A design system is a set of reusable components and guidelines that helps teams unite around a common language during product creation
Atomic Design: building design systems
Here is a quick overview of the components of Atomic Design
-
Atoms
Represent the basic building blocks of a design system. An example of this is a button or a text style
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Molecules
A group of atoms work together as a unit. Molecules are tangible UI elements
-
Organisms
Atoms and molecules work together to form a component
-
Templates
Placing components into a layout lead to a content structure
-
Pages
Pages are the highest level of fidelity
A structured design system brings longevity
The system goes beyond designing buttons and pages. It can be used during a complete product lifecycle
Following platform-specific guidelines
We have followed Android & iOS guidelines to maintain consistency of design elements and interactions across device interfaces
For example - The back button on Android helps the user move forward/backward between screens. The absence of the same in iOS, marginally alters the design treatment
Subtle design adaptations are necessary to maintain a balance between platform guidelines and the created design system
Image aspect ratio
Using a consistent aspect ratio for all the images of a particular section, make the visual display richer
Once the aspect ratio is determined, (multiple ratios are chosen for different sections) the image sizing is done. Smaller images are faster to download, but larger images bring the ‘wow’ factor to a big screen. The trick is in finding the right balance
More to come on
Outcome
"The App I have been waiting for"
Client testimonial
Discovery+ earlier this year, had a breakthrough launch in a cluttered OTT market like India with a differentiated product targeted at lifelong learners and passionate communities. The team at Robosoft played a significant role in building this multi-platform experience spanning iOS, Android, Web and Fire TVs. Their team comprises an extremely dedicated bunch of folks with a keen problem solving approach and under the stellar leadership of Ravi Teja, Jay Shah, Srinidhi Rao and Pooja Bal, they have been the kind of dependable partners that a lot of brands would be fortunate to have. I wish them and their team the best for their future.
Issac John
Ex-Business Head, Discovery Plus,
Discovery
India
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