Over the past decade, marketplace lending has become a major trend in the FinTech revolution. The global digital lending platform market is estimated to reach $1 Trillion by 2025.
The advent of marketplace lending has not only allowed for a hassle-free loan process without the need for a traditional bank but has also made remote transactions a reality. This seamless lending process is a major driver of the global marketplace lending scenario.
The Halo App is a peep-to-peer microfinance app that allows Backers (who want to lend money) and Borrowers to easily transact on the mobile application. The main intent of the app is to eliminate the financial stress faced by users, and replacing it with positive and memorable experiences.
Our team of experts carried out an in-depth competitor analysis to identify key elements such as user pain points and needs, value proposition, and the key differentiator. We also conducted a Discovery & Design Thinking Workshop in Indianapolis to understand Vision and Product Intent of The Halo App, define an ideal user journey, and arrive at a list of features for the app using the Prioritization Framework.
The entire exercise helped in charting out the product roadmap and in developing screen designs for the app.
The first step was to arrive at a value proposition for the product driven through key metrics, formulating the strategy and defining the Product Roadmap along with scoping infrastructure & server requirements. Our team of Digital Advisors and Design Strategists formulated the strategy and the product roadmap with product suggestions, and offered priority based feature sets for the app. Our team of Digital Advisors and Design Strategists formulated the product roadmap with product suggestions and strategy, and offered priority based feature sets for the app.
As testing is an integral part of the product development interface, we created an end-to-end test cases document with inferences about all the essential elements that highlight the gaps and challenges to be mapped with the best design elements including, the user journey, visual designs, and user experience.
Founder & CEO