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Approach
To derive our strategy for the app, we took a step back to understand where it all began: The inspiration was fashion magazines.
Long before e-commerce, fashion magazines were the source to the latest styles and trends, delivering a high-gloss, aspirational look and feel to its readers. Why not replicate this same experience on an app? Our goal was to extract the best features from the essence of fashion magazines and integrate them in an easily accessible mobile app.
Long before e-commerce, fashion magazines were the source to the latest styles and trends, delivering a high-gloss, aspirational look and feel to its readers. Why not replicate this same experience on an app? Our goal was to extract the best features from the essence of fashion magazines and integrate them in an easily accessible mobile app.
Solution
The Jabong app stands out from the clutter with a fresh, bold look. Users enjoy a trend-driven app that provides the insights of a fashion magazine, layered with digital features they love most.
The organisation of merchandise and seamless viewing and purchasing of products, was achieved through clean, simple layouts.
Features
Easy browsing
Powerful search, sort and filter options as per brands, colours, age groups, etc.
Cross-platform shopping experience
Effortlessly sync saved items and cart status across website, mobile and app
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Client testimonial
Ambrish Bajaj, -Head of Product Management, Ex Jabong
Their mobile app experience is their core strength. Always been a pleasure working with Robosoft team while at Paytm, Jabong and HT Pradeep Udupi
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© 2022. All rights reserved
© 2022. All rights reserved