Case Study - Jabong Mobile App | Robosoft Technologies

Client:

Jabong

Sector:

Retail & E-commerce

Emotions:

Aspiration, Engagement

Services:

Design Strategy UX & UI Design Windows App Development Application Security Quality Assurance

Challenge

Jabong is an e-commerce portal catering to the fashion and lifestyle needs of men, women and kids across categories like apparel, footwear, jewellery, accessories and more. It is a marketplace for leading brands as well as exclusive lines from popular fashion labels. The brief was to create a native app that reflected the cutting edge, yet affordable ethos of the brand.

Approach

To derive our strategy for the app, we took a step back to understand where it all began: The inspiration was fashion magazines.
Long before e-commerce, fashion magazines were the source to the latest styles and trends, delivering a high-gloss, aspirational look and feel to its readers. Why not replicate this same experience on an app? Our goal was to extract the best features from the essence of fashion magazines and integrate them in an easily accessible mobile app.

Solution

The Jabong app stands out from the clutter with a fresh, bold look. Users enjoy a trend-driven app that provides the insights of a fashion magazine, layered with digital features they love most.

The organisation of merchandise and seamless viewing and purchasing of products, was achieved through clean, simple layouts.

Features

Easy browsing

Powerful search, sort and filter options as per brands, colours, age groups, etc.