Client:

Jabong

Sector:

Retail & E-commerce

Emotions:

Aspiration, Engagement

Challenge

Jabong is an e-commerce portal catering to the fashion and lifestyle needs of men, women and kids across categories like apparel, footwear, jewellery, accessories and more. It is a marketplace for leading brands as well as exclusive lines from popular fashion labels. The brief was to create a native app that reflected the cutting edge, yet affordable ethos of the brand.

Approach
To derive our strategy for the app, we took a step back to understand where it all began: The inspiration was fashion magazines.
Long before e-commerce, fashion magazines were the source to the latest styles and trends, delivering a high-gloss, aspirational look and feel to its readers. Why not replicate this same experience on an app? Our goal was to extract the best features from the essence of fashion magazines and integrate them in an easily accessible mobile app.
Solution

The Jabong app stands out from the clutter with a fresh, bold look. Users enjoy a trend-driven app that provides the insights of a fashion magazine, layered with digital features they love most.

The organisation of merchandise and seamless viewing and purchasing of products, was achieved through clean, simple layouts.

Features
Easy browsing
Powerful search, sort and filter options as per brands, colours, age groups, etc.
Cross-platform shopping experience
Effortlessly sync saved items and cart status across website, mobile and app
Robosoft - Jabong case study
Robosoft - Jabong case study

The renewed shopping experience

Style meets e-commerce
Client testimonial

Ambrish Bajaj, -Head of Product Management, Ex Jabong

Their mobile app experience is their core strength. Always been a pleasure working with Robosoft team while at Paytm, Jabong and HT Pradeep Udupi

Craft a seamless shopping experience across the buyer journey.

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