Retail & E-commerce
Jabong is an e-commerce portal catering to the fashion and lifestyle needs of men, women and kids across categories like apparel, footwear, jewellery, accessories and more. It is a marketplace for leading brands as well as exclusive lines from popular fashion labels. The brief was to create a native app that reflected the cutting edge, yet affordable ethos of the brand.
The Jabong app stands out from the clutter with a fresh, bold look. Users enjoy a trend-driven app that provides the insights of a fashion magazine, layered with digital features they love most.
The organisation of merchandise and seamless viewing and purchasing of products, was achieved through clean, simple layouts.