Aditya Birla Group, India


Banking & FinTech


Convenience, Surprise, Delight

One of India’s largest multi-national corporations, Aditya Birla Group (ABG) sought to develop an original banking solution that would empower their customers to save money every time they used their credit and debit cards.


ABG observed that their customers were rarely utilizing the reward points on their credit and debit cards, as keeping a track of all the offers was cumbersome and time consuming.
The idea was to develop an app that would help customers optimize their credit and debit card spendings, while finding them the best offers to maximize savings.


ABG partnered with Robosoft to build an intuitive app that supports 40+ major card issuers and banks. It helps bring savings into a users routine, by allowing one to draw benefits through tracking and notifying timely offers on multiple cards.

The app ensured security of user data with SSL encryption and gave users the ability to monitor transactions with live feeds of their account activity.

Recommend relevant offers

The app suggests the best card for maximum in-store benefits and creates relevant offers based on the customers’ spending patterns.

Recommend relevant offers
Store card preference

It also analyses user activities like shopping and dining out behaviour, in order to optimize card usage.

Store card preference
Realtime updates

The MAXIT @ MyUniverse app notifies the users of the best offers at the right time and place

Realtime updates
Robosoft Maxit app

Spend more to save more

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