Case Study - MAXIT MyUniverse Mobile App

Client:

Aditya Birla Group, India

Sector:

Banking & FinTech

Emotions:

Convenience, Surprise, Delight

Services:

Design Strategy UX & UI Design Mobile App Development Application Security Quality Assurance

Challenge

One of India’s largest multi-national corporations, Aditya Birla Group (ABG) sought to develop an original banking solution that would empower their customers to save money every time they used their credit and debit cards.

Approach

ABG observed that their customers were rarely utilizing the reward points on their credit and debit cards, as keeping a track of all the offers was cumbersome and time consuming.
The idea was to develop an app that would help customers optimize their credit and debit card spendings, while finding them the best offers to maximize savings.

Solution

ABG partnered with Robosoft to build an intuitive app that supports 40+ major card issuers and banks. It helps bring savings into a users routine, by allowing one to draw benefits through tracking and notifying timely offers on multiple cards.

The app ensured security of user data with SSL encryption and gave users the ability to monitor transactions with live feeds of their account activity.