Serving your favorite food everyday, every time


McDonald’s, India


Food & Beverage


After multiple store visits, an intense workshop with the client and a customer experience map, we identified several pain points in the current user journey. This helped us craft a strong intent for the desired experience.

"Favourite food, When you want it. How you want it."
robosoft technologies
robosoft technologies


In 2016, McDonald’s India had a vision to make their mobile app the preferred medium for ordering.

The vision was to bring the emotions of joy and delight from in-store to the new McDelivery app experience.


The new McDelivery experience focuses on making discovery easy, facilitating decision making and creating delightful interactions.
robosoft technologies


robosoft technologies

Product discovery

  • Redefining categories based on user familiarity - Popular, Favourites, Breakfast
  • Intuitive navigation to order across product categories.
robosoft technologies
robosoft technologies

Customise your favourite food

  • Customise a complete product as per your individual tastes.
  • Create a meal with your favourite meal components.
robosoft technologies
robosoft technologies

Set a location

  • Options of home delivery or 'take away' at the store
  • Advance booking upto two days
robosoft technologies
robosoft technologies

Easy checkout

  • Review or alter your order details
  • Select from saved payment modes
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Analytics and insights
of the users who order through their app, customize their meals
of the app users just take 0-4 minutes to complete an order
of the users rated the McDelivery app experience as Good or Loved
more orders than the older app, redirecting traffic from web based ordering
Robosoft image

The new McDelivery experience

Want to create the right mobile recipe for your brand?