Redesigning theMcDelivery Experience

McDonald's India wanted to craft a fresh, new design and enhance the user experience across their digital platforms.

robosoft-technologies

Redesigning theMcDelivery Experience

McDonald's India wanted to craft a fresh, new design and enhance the user experience across their digital platforms.

The objective of the redesigned app and website was to offer a delightful and an intuitive design, hassle- free user journeys, outcome based delivery and a seamless performance of all applications across platforms.

Designed as a mobile-first approach and driven by a superior performance, the experience aims to make customers say "I’m lovin’ It" in the digital world too.

robosoft-technologies

Objective and success metrics

Revamp of the experiences on the app and website aimed at improving user journeys across the platforms. We achieved this goal by :

robosoft-technologies

Improving user funnel from Serviceability to Add to Cart

robosoft-technologies

Improving overall funnel from Add to Cart to Checkout

robosoft-technologies

Improving overall navigation and performance of the site & app

To ensure an increase in orders we worked towards
  • App/Web
    Launch

  • Serviceability

  • Home

  • Menu

  • Cart

  • Promotion

  • Payment

  • Tracking

Increase the effectiveness of communication

Better discovery of offers

Quick & easy checkout

Adapting a natural flow

Approach and Solution

We conducted collaborative design workshops with the client to identify user journeys, wireframes and finalise the designs. Scrum-based agile methodology was used to ensure phase-wise and on-time delivery.

Services we delivered

robosoft-technologies

Revamp of the user experience and interface design

robosoft-technologies

Responsive web development

robosoft-technologies

Native apps - Android, iOS

robosoft-technologies

Admin Panel for the client