Client:

McDonald’s, India

Sector:

Food & Beverage

Emotions:

Joy, delight, satisfaction

Challenge

In 2016, McDonald’s India had a vision to make their mobile app the preferred medium for ordering.

The vision was to bring the emotions of joy and delight from in-store to the new McDelivery app experience.

Approach
After multiple store visits, an intense workshop with the client and a customer experience map, we identified several pain points in the current user journey. This helped us craft a strong intent for the desired experience.

Favourite food,

When you want it. How you want it.

Robososft Approach - Mcdelivery
Robososft Approach - Mcdelivery
Solution
The new McDelivery experience focuses on making discovery easy, facilitating decision making and creating delightful interactions.
Features
Product discovery
  • Redefining categories based on user familiarity - Popular, Favourites, Breakfast
  • Intuitive navigation to order across product categories.
Customise your favourite food
  • Customise a complete product as per your individual tastes.
  • Create a meal with your favourite meal components.
Robosoft - Mcdelivery
Cheese
Robosoft - Mcdelivery
Onion
Robosoft - Mcdelivery
Tomato
Robosoft - Mcdelivery
Lettuce
Robosoft - Mcdelivery
Mustard
Robosoft - Mcdelivery
Chilly
Robosoft - Mcdelivery
Classic
Robosoft - Mcdelivery
Mayonnaise
Set a location
  • Options of home delivery or 'take away' at the store
  • Advance booking upto two days
Robosoft- McDelivery Robosoft- McDelivery
Robosoft - Checkout Mcdelivery
Easy checkout
  • Review or alter your order details
  • Select from saved payment modes
Robosoft - Checkout Mcdelivery
Analytics and insights
78%
of the users who order through their app, customize their meals
60%
of the app users just take 0-4 minutes to complete an order
82%
of the users rated the McDelivery app experience as Good or Loved
103%
more orders than the older app, redirecting traffic from web based ordering
Robosoft image

The new McDelivery experience

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