McDonald's India wanted to craft a fresh, new design and enhance the user experience across their digital platforms.
McDonald's India wanted to enhance the user experiences across their digital platforms and offer customers with a fresh and a new McDonald’s digital experience.
The objective of the redesigned app and website was to offer a delightful and seamless experience to the customers through an intuitive design, hassle- free user journeys, outcome based delivery and a seamless performance of all applications across platforms.
Designed as a mobile-first approach and driven by a superior performance, the experience aims to make customers say “I’m lovin’ It" in the digital world too.
Revamp of the experiences on the app and website aimed at improving user journeys across the platforms. We achieved this goal by :
Improving user funnel from Serviceability to Add to Cart
Improving user funnel from Add to Cart to Checkout
Improving overall navigation and performance of the site & app
Increase the effectiveness of communication
Better discovery of offers
Quick & easy checkout
We conducted collaborative design workshops with the client to identify user journeys, wireframes and finalise the designs. Scrum-based agile methodology was used to ensure phase-wise and on-time delivery.
Services we delivered:
Revamp of the user experience and interface design
Responsive web development
Native apps - Android, iOS
Admin Panel for the client
The user experience is designed to meet the business and user objectives, with consistent use of brand colours and recognisable design patterns for a responsive and easy navigation system.
Highly intuitive discovery and navigation of categories and items
Seamless order, track and quick reorder journeys
Customising of orders
Recommendations - smart integration of up-sell and cross-sell
For You - personalisation
Interaction help users to move through a product easily. Types of navigation gestures include:
The experience follows the 'know me' and 'be me' approach, where the focus is on gradually understanding user tastes and preferences, and then addressing the same through a curated experience, by adding sections like recommendations, 'for you', deals and offers. Customers can also customise burgers or meals, which allows a larger level of interaction with the brand.
Flexible Order modes - Delivery, Dine-In, Pick up, On the go
Food delivery to
Pick up from
Order and dine
at the restaurant
Going beyond the veg or non-veg toggle, an added option of viewing calories in each product item
Praphull Paliwal, Director, McDonald's India (West and South)
Robosoft has been our digital partner for years. They have helped us manifest our vision
of Direct-to-consumer through intuitive designs, effortless experience and smart technologies.
Our mobile-first and multi-experience approach has made users say “I’m lovin’ It".
They are our one-stop agency for digital experience.