




McDonald's India wanted their mobile app and website to be the primary channels for food
ordering from consumers. Robosoft was tasked to enhance the user experience of McDelivery
across digital platforms to achieve this objective.
Food ordering from McDonald's India's outlets were predominantly through walk-ins and call
centers. The website and mobile app were under-utilized due to sub-optimal design, navigation
and user experience.
We set out to revamp the digital channels through an intuitive design, hassle- free user journeys,
outcome-based delivery and a seamless performance of all applications across platforms. We
adopted a mobile-first approach aimed to deliver superior performance. We wanted the
customers say "I'm lovin' It" in the digital world too.

Empathy is at the core of our approach to crafting digital experiences. We conducted research at the
outlets of McDonald's to observe consumer behaviour on the ground. We also conducted collaborative
design workshops with the client to identify user journeys, wireframes and finalise the designs.
Scrum-based agile methodology was used to ensure phase-wise and on-time delivery. The revamp of the
experiences on the app and website was aimed at improving user journeys across the platforms. We
achieved this goal by :


Typography and colour
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#292929
#6F6F6F
Light
Regular
Bold
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Intuitive discovery & navigation

Seamless order, re-order & tracking

Delightful customization

Smart recommender system

Relevant & meaningful personalization

Improved user funnel to checkout













Stabilisation of the eCommerce platform

Defining and developing API layer to ensure optimal response

API architecture and technical design

Database optimization, improved response time, server resource usage

API integration and testing

Strong data protection

Streamlining the payment journey

103%
increase in orders via mobile
60%
of app users complete order under 4 min
10MN+
downloads
"Robosoft has been our digital partner for years. They have helped us manifest our vision of Direct-to-consumer through intuitive designs, effortless experience and smart technologies. Our mobile-first and multi-experience approach has made users say "I’m lovin’ It". They are our one-stop agency for digital experience."

