Redesigning theMcDelivery Experience
McDonald's India wanted to craft a fresh, new design and enhance the user experience across their digital platforms.
Redesigning theMcDelivery Experience
McDonald's India wanted to craft a fresh, new design and enhance the user experience across their digital platforms.
The objective of the redesigned app and website was to offer a delightful and an intuitive design, hassle- free user journeys, outcome based delivery and a seamless performance of all applications across platforms.
Designed as a mobile-first approach and driven by a superior performance, the experience aims to make customers say "I’m lovin’ It" in the digital world too.
Objective and success metrics
Revamp of the experiences on the app and website aimed at improving user journeys across the platforms. We achieved this goal by :
Improving user funnel from Serviceability to Add to Cart
Improving overall funnel from Add to Cart to Checkout
Improving overall navigation and performance of the site & app
To ensure an increase in orders we worked towards
Increase the effectiveness of communication
Better discovery of offers
Quick & easy checkout
Adapting a natural flow
Approach and Solution
We conducted collaborative design workshops with the client to identify user journeys, wireframes and finalise the designs. Scrum-based agile methodology was used to ensure phase-wise and on-time delivery.
Services we delivered
Revamp of the user experience and interface design
Responsive web development
Native apps - Android, iOS
Admin Panel for the client
Building the design experience
The user experience is designed to meet the business and user objectives, with consistent use of brand colours and recognisable design patterns for a responsive and easy navigation system.
Highly intuitive discovery and navigation of categories and items
Seamless order, track and quick reorder journeys
Customising of orders
Recommendations - smart integration of up-sell and cross-sell
For You - personalisation
Design System
Typography and Colour
Speedee Fon
light
Regular
Bold
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ffbc0d
D90007
292929
6F6F6F
Iconography
and illustrations
Interactions
Interaction help users to move through a product easily. Types of navigation gestures include:
- Tap
- Drag
- Swipe
- Pinch
- Scroll and pan
Features that delight
The experience follows the 'know me' and 'be me' approach, where the focus is on gradually understanding user tastes and preferences, and then addressing the same through a curated experience, by adding sections like recommendations, 'for you', deals and offers. Customers can also customise burgers or meals, which allows a larger level of interaction with the brand.
Flexible Order modes Delivery, Dine-In, Pick up, On the go
- Customers are given ordering options in the on boarding journey
- User can switch between modes easily
- Quick access to set location or menu from every ordering option
Super fast
food delivery
Food delivery to
your car/bike
Pick up from
the store
Order and dine
at the restaurant
Personalised recommendations
- Pre-populate user's preferred customisations
- Dual view option, with list view and an expanded view to show bigger images and full descriptions
- Display savings by crossing out the actual price
Switch to calories view
Going beyond the veg or non-veg toggle, an added option of viewing calories in each product item
Easily customise your burger and your Meal
- Listing and grouping of customisation options available for a product
- User can apply single or double customisations, based on the availability
- Auto display of final price or upgrade to meal/combos
Order Tracking
- For past, active and future orders
- For cancellation of advance orders
- For Delivery, Dine-in, OTG and in-store orders
- Additional details like pick-up time, ORB Number, change pick-up time, store location etc.
- Track order status
- Feedback option once order is delivered
Client Testimonial
Praphull Paliwal,
Director, McDonald's India (West and South)
Robosoft has been our digital partner for years. They have helped us manifest our vision of Direct-to-consumer through intuitive designs, effortless experience and smart technologies. Our mobile-first and multi-experience approach has made users say "I’m lovin’ It".
They are our one-stop agency for digital experience.
Let's craft a delightful digital experience for your brand.
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