Motif Photo Book App
Turning memories into keepsakes
Create your personalized Apple photo album with Motif
A picture-perfect partnership
RR Donnelley is a Fortune 500 company offering commercial printing, business communications services, and marketing solutions. Founded in 1864, RR Donnelley has a rich history and great reputation as the world’s largest commercial printing supplier. It has been a leading global printing partner of Apple, having printed over 75 million customized photo books, calendars, and cards through Apple Photos - the native app on the Mac platform.
At Robosoft, our first client was Apple, way back in 1996. Since then, we have earned our spurs crafting several prestigious projects on the Mac and iOS platforms. So, it was familiar ground for us as we partnered with RRD to create the Motif app - a photo book on iOS and Mac platforms. Our partnership entailed product advisory, design and development.
Not just photos but stories
The Motif app lets users capture their favorite moments and turn them into beautiful keepsakes. Motif’s intuitive technology automatically analyzes the quality of each photo and recommends the best images to design a photo book, where users can select from over 80 professionally designed layouts.
Robosoft and RRD
Our partnership with RRD started with the development and maintenance of Motif app for iPhone and iPad. Within two years, we were entrusted with the development of the Motif app for the Mac platform too. The first version of the Motif app was launched in 2018.
After a year, our Advisory team worked with the client in conducting a Usability Testing workshop. The insights and recommendations from the workshop were used to launch the upgraded version of the app with an enhanced user experience.
Usability Testing Workshop
The objective of the workshop was to:
Identify and define key user journeys that the users will have to complete.
Test the designs with end-users, to understand the level of product usability.
Understand the challenges and roadblocks that the users encounter while trying to complete the defined tasks on the app.
Usability Testing Workshop
The objective of the workshop was to:
Identify and define key user journeys that the users will have to complete.
Test the designs with end-users, to understand the level of product usability.
Understand the challenges and roadblocks that the users encounter while trying to complete the defined tasks on the app.
Intelligent Image Selection
Easy-to-use photo book app analyzes user’s photo libraries to find your very best photos. Only the best images are recommended to build the Motif photo book.
Intuitive Workflow
Motif can automatically select the best images through professionally built layouts within seconds, review user’s personalized photo projects, with layered textures, diverse layouts, and exceptional designs.
Printing Technology
Motif uses the best state-of-the-art facilities with cutting-edge technology to produce vibrant photo books.
Memory
Storyo SDK created memories based on time and location.
Album
These are the albums present in Photos App which contains user-created Albums and Media Types.
Technologies & Tools Used
The development of the Motif app was done using these frameworks and technologies:
Scrum
Airship
AppsFlyer
Swift
PhotoKit
Elastic Path
Amazon S3
Xcode
Storyo
CoreML
Project Highlights
Within 18 months our association extended from development and maintenance to providing advisory services. Motif’s image processing quality garnered appreciation from Apple.
4+
Continuously rated 4+
on App Store
30+
Available
Countries
6
Languages
Supported
Turn your treasured memories into lasting mementos.
Craft digital experiences that are cherished.
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