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A Leading Insurance
Company's Journey of
Digital Transformation
for Sales Enhancement

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Client:
Reliance Nippon Life Insurance Company
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Location:
india
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Category:
BFSI
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Our Services:
Mobile Application Development, Design, Project Management
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Case Summary
As a major leader within India's private-sector life insurance landscape, Reliance Nippon Life Insurance Company (RNLIC) recognized the imperative of simplifying their sales team's interactions with customers.

We partnered with this major insurer on their transformation journey, modernizing RNLIC's customer engagement with a focus on innovation. The project scope included User Experience Design, Visual Design, Backend Database Development, and Android Mobile App Development.
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Challenge
The customer, a leading player in India's private-sector life insurance sector, specializes in a wide array of life insurance products catering to the distinct needs of individuals and groups including protection, children's policies, retirement plans, and investments.

In response to the evolving insurance landscape, this established insurer recognized the need to simplify their customer interactions. This entailed challenges such as modernizing the user experience, adopting a fresh visual design approach, and developing a robust mobile app.Additionally, streamlining internal workflows and ensuring data accuracy were key objectives.

These challenges set the stage for a collaborative digital transformation journey with the adept team at Robosoft.
The Solution
Through the integration of a user-friendly Android mobile app, a streamlined lead management system, and a robust server architecture, we introduced innovative solutions aimed at enhancing sales team efficiency.
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Mobile App Development
An Android app, developed with React Native, facilitated easy sharing of Prospect Warming Tools (PWT) via WhatsApp, including resources like references, brochures, product insights, statistics, guidelines, and regulatory information.

This app enhanced communication between sales representatives and customers, allowing swift file sharing, document upload, calculators, contact book lead addition, and easy policy access, all aimed at optimizing customer engagement and sales interactions.
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Lead Management System (LMS)
A customized lead management system was developed to streamline processes, seamlessly integrating with RNLIC's existing backend through APIs.

This ensured efficient lead tracking, appointment scheduling, reminders, and follow-up calls, while also preventing duplicate entries, thereby enhancing data accuracy.
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Backend Development
A robust server architecture was created using the MERN (MongoDB, Express.js, React.js, Node.js) stack. Redis was used for efficient data caching to ensure rapid data retrieval.

The server managed secure data migration, synchronization, and storage, with encrypted communication and token-based authentication. It also facilitated role management, user CRUD operations, and generated detailed reports on agent performance.
Key Features
We implemented the following features to improve the application’s functionality
Application Submission and Processing
Once the PIVC and form submission are completed, the application is sent to the company's BizOps Team. They further process the application, create necessary policy points, and communicate with relevant stakeholders. The application streamlines the process leading up to submission to BizOps.
Lead Generation
The application includes a lead generation feature that allows salespersons to capture and collect potential customer information. This feature helps in identifying and acquiring leads for further engagement and conversion.
Prospect Warming Tool (PWT)
The PWT feature in the application helps sales users nurture and warm up prospects before initiating direct sales conversations. It enables the sharing of reference materials, statistical data, product brochures, etc., to identify leads for further engagement and conversions. Additionally, the lead data aids in the performance monitoring of sales users.
Calculators and QR Scanning
The application provides seven calculators, including a Human Life Calculator. Recently, a payment method through QR scanning has been introduced to streamline transactions.
Customer Visit Authentication
The application verifies whether the customer visited alone or with a supervisor, ensuring accurate record-keeping.
Benefit Illustrator (BI)
The application collects customer data the salesperson enters and sends it to a third-party platform to generate the BI report. This report outlines payment amounts, benefits, and other relevant information regarding the insurance plan. Sales users can also send the BI report to customers, explaining plan details and the payment structure.
Form Submission and Data Capture
The application facilitates the manual submission of forms, capturing all necessary information within the application.
Pre-Issuance Verification Call (PIVC)
The application allows sending a PIVC link to customers for pre-issuance verification. Customers can complete the verification process using their mobile devices, including KYC checks and taking a selfie as proof of identity. The captured data is securely stored within the application.
Application Submission and Processing
Once the PIVC and form submission are completed, the application is sent to the company's BizOps Team. They further process the application, create necessary policy points, and communicate with relevant stakeholders. The application streamlines the process leading up to submission to BizOps.
Lead Generation
The application includes a lead generation feature that allows salespersons to capture and collect potential customer information. This feature helps in identifying and acquiring leads for further engagement and conversion.
Prospect Warming Tool (PWT)
The PWT feature in the application helps sales users nurture and warm up prospects before initiating direct sales conversations. It enables the sharing of reference materials, statistical data, product brochures, etc., to identify leads for further engagement and conversions. Additionally, the lead data aids in the performance monitoring of sales users.
Calculators and QR Scanning
The application provides seven calculators, including a Human Life Calculator. Recently, a payment method through QR scanning has been introduced to streamline transactions.
Customer Visit Authentication
The application verifies whether the customer visited alone or with a supervisor, ensuring accurate record-keeping.
Benefit Illustrator (BI)
The application collects customer data the salesperson enters and sends it to a third-party platform to generate the BI report. This report outlines payment amounts, benefits, and other relevant information regarding the insurance plan. Sales users can also send the BI report to customers, explaining plan details and the payment structure.
Form Submission and Data Capture
The application facilitates the manual submission of forms, capturing all necessary information within the application.
Pre-Issuance Verification Call (PIVC)
The application allows sending a PIVC link to customers for pre-issuance verification. Customers can complete the verification process using their mobile devices, including KYC checks and taking a selfie as proof of identity. The captured data is securely stored within the application.
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Customer Visit Authentication
The application verifies whether the customer visited alone or with a supervisor, ensuring accurate record-keeping.
Calculators and QR Scanning
The application provides seven calculators, including a Human Life Calculator. Recently, a payment method through QR scanning has been introduced to streamline transactions.
Benefit Illustrator (BI)
The application collects customer data the salesperson enters and sends it to a third-party platform to generate the BI report. This report outlines payment amounts, benefits, and other relevant information regarding the insurance plan. Sales users can also send the BI report to customers, explaining plan details and the payment structure.
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Technologies used
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Robosoft’s Efforts Showed Quick Results
We significantly transformed the client's operations, resulting in:
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Seamless Sales User Experience
  • User-friendly mobile app for sales, from lead generation.
  • Offline mode for low-connectivity areas.
  • Enhances the overall insurance process and customer engagement.
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Integrated Functionality and Streamlined Operations
  • Integration with popular platforms like WhatsApp.
  • Support for GPS, cameras, and biometric devices.
  • Optimized lead tracking, appointment booking, and sales processes.
  • Automation reduces manual effort, enhancing operational efficiency.
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Robust Security Measures
  • Secure login, encrypted data storage, and HTTPS communication.
  • Certificate pinning for enhanced app security.
  • Token-based authentication and session management ensure data protection and privacy.
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Increased Reach and Market Penetration
  • Mobile app accessibility on Android devices.
  • Expanded reach, particularly in tier 2 cities with limited internet access.
  • Boosts market penetration and accessibility.
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