Users can make payments and get an overview of their Golden Harvest scheme membership. They can also join, Encircle - a loyalty program.
Tanishq:
a gold standard in online jewelry shopping experience
a gold standard in online jewelry shopping experience
Robosoft has partnered with Tanishq, a leading jewelry brand in India, since 2016 to craft the end-to-end digital experience – from the website to native apps.
Our partnership involving design, development and testing powers the ecommerce experience of a retail giant.
Client: Tanishq
Location: India
Category: Retail & ecommerce
Peak team size: 20
Setting the Context:
Company & the Project
Company & the Project
Tanishq is the jewelry business of Titan Company Limited, which is mainly involved in the manufacture of fashion accessories such as jewelry, watches and eyewear. Started in 1995, Tanishq is credited with pioneering the branded jewelry retail business in India with a chain of brick & mortar stores. The brand offers a truly omnichannel experience, enabling shopping through a website and native mobile apps.
Tanishq launched several marketing innovations which made the shopping experience simple. One among them is a jewelry purchase plan called Golden Harvest – which enables users to set aside a fixed monthly instalment for a specified period. At the end of such a period, the lumpsum can be used to make jewelry purchases.
More than 240
Screens and
Journeys
Screens and
Journeys
Tanishq:
a gold standard in online jewelry shopping experience
a gold standard in online jewelry shopping experience
Robosoft has partnered with Tanishq, a leading jewelry brand in India, since 2016 to craft the end-to-end digital experience – from the website to native apps.
Our partnership involving design, development and testing powers the ecommerce experience of a retail giant.
Client: Tanishq
Location: India
Category: Retail & ecommerce
Peak team size: 20
Setting the Context:
Company & the Project
Company & the Project
Tanishq is the jewelry business of Titan Company Limited, which is mainly involved in the manufacture of fashion accessories such as jewelry, watches and eyewear. Started in 1995, Tanishq is credited with pioneering the branded jewelry retail business in India with a chain of brick & mortar stores. The brand offers a truly omnichannel experience, enabling shopping through a website and native mobile apps.
Tanishq launched several marketing innovations which made the shopping experience simple. One among them is a jewelry purchase plan called Golden Harvest – which enables users to set aside a fixed monthly instalment for a specified period. At the end of such a period, the lumpsum can be used to make jewelry purchases.
Key Features
Tanishq's “Rivaah Aashirwaad” gives customers flexibility on jewelry purchases in terms of the duration of the payment plan and discounts on making charges.
Tanishq Digital Gold powered by SafeGold is a safe and transparent platform for buying/selling/exchanging digital gold.
We integrated a real-time augmented reality platform for a virtual ‘try on’ feature, bringing the convenience of an in-store experience on the app
It allows users to check their ring size simply by keeping their ring on the displayed screen and adjust a slider
Users can make payments and get an overview of their Golden Harvest scheme membership. They can also join, Encircle - a loyalty program.
Tanishq's “Rivaah Aashirwaad” gives customers flexibility on jewelry purchases in terms of the duration of the payment plan and discounts on making charges.
Tanishq Digital Gold powered by SafeGold is a safe and transparent platform for buying/selling/exchanging digital gold.
We integrated a real-time augmented reality platform for a virtual ‘try on’ feature, bringing the convenience of an in-store experience on the app
It allows users to check their ring size simply by keeping their ring on the displayed screen and adjust a slider
Functional Architecture
Adobe Analytics to track the events for different user journeys
Integrated Google firebase: Crashlytics
Integrated Google firebase: Crashlytics
Tech Stack
Backend
Framework
Backend
Framework
Client Testimonial
We are glad to have Robosoft as a partner in crafting the consumer app on mobile solutions for Tanishq. We aim to offer world-class experiences for our customers on every digital platform. Robosoft has delivered solutions enhancing the experience of every transaction or product discovery on the Tanishq App. The Tanishq app is truly a gold standard in online jewelry shopping.
Krishnan Venkateswaran
Chief Digital and Information Officer, Titan Company Limited
1mn+
app downloads
4.7
4.6
1mn+
app downloads
Average rating
4.7
4.6
© 2023. All rights reserved
© 2023. All rights reserved