S Chand Publication
S Chand is one of India's oldest and largest publishing & education services enterprise. They wanted to create an online platform for their customers, that would simplify the process of preparing for various competitive exams; and also enhance their performance. The online platform was required to aid students in learning, practicing and taking mock tests to help them prepare for competitive exams.
Despite being a leading publisher, S Chand had not ventured into the online medium, as the market was crowded with many competitors offering a similar service. Hence, one of the major challenges was to ensure the Test Coach app stands out amongst others.
We crafted an uncomplicated app with minimal and easy-to-navigate designs. Considering students still prefer using a hard copy of books to prepare for competitive exams, we ensured that the 2 mediums – online & offline are connected. Users can read the question in the book and answer them on the app. They can even fill in the hard copy of Optical Mark Recognition (OMR) sheets on mobile or web and the app would provide them with an analysis of their answers.
All the features of the app and the tests are localized in Hindi for easy understanding.