Full-Service Digital Experiences Agency

Client:

S Chand Publication

Sector:

Education

Emotions:

Convenience, empowerment

Services:

Product Strategy UX/UI Design Android Development Web App Development CMS Development API Development Quality Assurance

Challenge

S Chand is one of India's oldest and largest publishing & education services enterprise. They wanted to create an online platform for their customers, that would simplify the process of preparing for various competitive exams; and also enhance their performance. The online platform was required to aid students in learning, practicing and taking mock tests to help them prepare for competitive exams.

Despite being a leading publisher, S Chand had not ventured into the online medium, as the market was crowded with many competitors offering a similar service. Hence, one of the major challenges was to ensure the Test Coach app stands out amongst others.

Approach

Our team identified that user friendly & easy-to-navigate apps in the domain is a gap that needed to be addressed. And therefore, we started with gaining in-depth understanding of user needs, the competitive market and other vacancies in the market.

Solution

We crafted an uncomplicated app with minimal and easy-to-navigate designs. Considering students still prefer using a hard copy of books to prepare for competitive exams, we ensured that the 2 mediums – online & offline are connected. Users can read the question in the book and answer them on the app. They can even fill in the hard copy of Optical Mark Recognition (OMR) sheet on mobile or web and the app would provide them with an analysis of their answers.

Features

Customized Profile

Easily create a profile and see content including the saved questions, articles, and scores etc., all in one place.

Integration of online & offline mediums

Companion App – Users can read question papers printed in books and answer via the app.
OMR Sheets – Answer tests on the hard copy of OMR sheets, upload the scanned copies on the app/website, and see test analysis instantly.