Ron Machan氏は次のようにコメントしています。 「Robosoft Technologiesを率いる機会に恵まれ、大変嬉しく思います。ソフトウェア開発における25年以上のブランドのレガシーと、エンジニアリング、デザイン、デジタルプロダクトマネジメントにおける優れたケイパビリティは、非常に貴重なアセットです。ビジネスに影響を与えるデジタルソリューションの開発において、私たちの経験とスキルセットから、顧客/企業が利益を得ることができると確信しています。私たちは世界中で選ばれるデジタル技術パートナーとしての地位を確立していきます」。
Discovery+ aims to establish itself as a key OTT streaming platform in the EMEA market. To achieve its goals, it partnered with Robosoft and assigned challenging tasks which had several technical and operational implications:
Handling high traffic volumes
Managing close to 1 million concurrent users during marquee events like the UEFA Champions League 2024 final.
Introducing new-age features
Keeping up with modern OTT features by adding live-streaming enhancements, managing Video on Demand (VOD), and provide engaging experience to diverse audiences.
Regional optimization
Cater to large audiences across the European countries and empower Discovery+ to stream global sports and events like the Olympics, Football, Basketball, and more.
Quality assurance
Deliver a streamlined platform performance with meticulous planning, execution, and rigorous quality checks.
Real-time engagement
Enhance real-time engagement of audiences with features like timeline markers, zero-click navigation, real-time notifications, and highlights.
The solution
Robosoft’s team worked tirelessly to execute a scalable and resilient solution, focusing exclusively on project planning, execution, and QA. Our approach included:
Scalable infrastructure
Enhanced the platform’s architecture to support high-traffic events such as UEFA Champions League 2024 Final. In this hugely successful streaming event, Discovery+ ensured seamless streaming experience for up to 1 million concurrent users.
Real-time sports engagement
Ensured that users receive timely alerts and can access key moments from live matches. We implemented timeline markers for effortless navigation by users to highlighted critical moments like goals, penalties, and substitutions.
Video on Demand (VOD)
Enabled a robust VOD feature that allows users to replay matches and access various content tailored to their preferences.
Quality Assurance
Delivered high-quality outputs through rigorous testing across platforms. We ensured zero downtime and crash-free performance of the platform during high-demand events.
Platform-wide optimization
Streamlined workflows to ensure on-time project delivery while addressing regional requirements for European audiences.
Key features
Timeline markers
This feature highlights key moments in sports events, such as goals or penalties, making it easier for users to navigate and relive critical moments during live or recorded matches. This feature is an enormous success among Football live audience where late joiners have instant access to key moments they missed.
Notifications & alerts
We introduced a key moments alert feature during the 2024 Olympic events, notifying users of significant occurrences during the games, thereby enhancing real-time engagement, and ensuring users do not miss important updates. Beyond the Olympics, this feature now sends real-time key moment alerts for other sports as well such as football and cycling.
Live sports streaming
Seamlessly supported simultaneous live matches via TNT Sports and Eurosport channels. Enhanced user navigation features such as live video replay, skip through key points in the match replay, multi-cam angles, etc.
VOD content
It is a great option for those who do not like to pay for the entire subscription plan but like to access certain video content. It allows users to replay live sports and access a library of exclusive sports events on-demand.
Multimedia - TV shows, short videos & exclusives
Discovery+ offers over 4,000 hours of infotainment and lifestyle content across more than 40 genres, including science, adventure, food, and lifestyle. It also features thousands of 3-5-minute short clips on several topics like science, technology, wildlife, food, and DIY, with an easy one-click WhatsApp sharing option. By providing a vast array of exclusive content, the app has attracted and retained a diverse audience, boosting overall viewership and engagement.
Multi-match & multi-cam
The app allows users to seamlessly switch between simultaneous live events. This way it ensures the user does not leave the app while searching for other events. It also offers a multi-cam feature that helps users see live feed from different viewing angles. It sparks an engaging experience for the user who can now see their idols up close during action.
Subscriptions
Users can choose between monthly or annual premium subscription models, with quick in-app purchasing and credit/debit card payment options on registered devices. There is also a pay-per-view option where users only pay for content they want to watch. Users can also upgrade their subscription model anytime during their current plan. Flexible subscription models and easy payment options have increased premium content uptake, driving revenue growth for the app.
Sports event countdown
The event countdown feature allows users to track their favourite sports with a countdown timer. It enhances the anticipation and engagement of viewers with upcoming events. As a special event, we integrated this feature for the Summer Olympics of 2024, and it was a tremendous success among Discovery+ users.
Timeline markers
This feature highlights key moments in sports events, such as goals or penalties, making it easier for users to navigate and relive critical moments during live or recorded matches. This feature is an enormous success among Football live audience where late joiners have instant access to key moments they missed.
Notifications & alerts
We introduced a key moments alert feature during the 2024 Olympic events, notifying users of significant occurrences during the games, thereby enhancing real-time engagement, and ensuring users do not miss important updates. Beyond the Olympics, this feature now sends real-time key moment alerts for other sports as well such as football and cycling.
Live sports streaming
Seamlessly supported simultaneous live matches via TNT Sports and Eurosport channels. Enhanced user navigation features such as live video replay, skip through key points in the match replay, multi-cam angles, etc.
VOD content
It is a great option for those who do not like to pay for the entire subscription plan but like to access certain video content. It allows users to replay live sports and access a library of exclusive sports events on-demand.
Multimedia - TV shows, short videos & exclusives
Discovery+ offers over 4,000 hours of infotainment and lifestyle content across more than 40 genres, including science, adventure, food, and lifestyle. It also features thousands of 3-5-minute short clips on several topics like science, technology, wildlife, food, and DIY, with an easy one-click WhatsApp sharing option. By providing a vast array of exclusive content, the app has attracted and retained a diverse audience, boosting overall viewership and engagement.
Multi-match & multi-cam
The app allows users to seamlessly switch between simultaneous live events. This way it ensures the user does not leave the app while searching for other events. It also offers a multi-cam feature that helps users see live feed from different viewing angles. It sparks an engaging experience for the user who can now see their idols up close during action.
Subscriptions
Users can choose between monthly or annual premium subscription models, with quick in-app purchasing and credit/debit card payment options on registered devices. There is also a pay-per-view option where users only pay for content they want to watch. Users can also upgrade their subscription model anytime during their current plan. Flexible subscription models and easy payment options have increased premium content uptake, driving revenue growth for the app.
Sports event countdown
The event countdown feature allows users to track their favourite sports with a countdown timer. It enhances the anticipation and engagement of viewers with upcoming events. As a special event, we integrated this feature for the Summer Olympics of 2024, and it was a tremendous success among Discovery+ users.
Key technologies
CMS
Mobile & TV Platforms
Game Consoles
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Value delivered
Around 1 million concurrent users hosted during high demand live events
Easy content discovery, increased user engagement, and customer loyalty
Watchlists and voice search added
4,000+ hours of infotainment and lifestyle content hosted across 40 plus genres
24M+ downloads and counting
Multiple subscription options within app
Tailored regional experience with focus on football events to cater to the preferences of European audiences
Average rating of 4.5 on App Store and Play Store
Transform your OTT platform to deliver seamless, scalable solutions for high demand live events