Android Marshmallow, Project Sunroof and more: the week in tech & mobile

The lines between digital, mobile, technology and apps are blurring in today’s world. We at Robosoft are keen followers of developments in this arena. At the end of every week, we will share with you highlights of news items which caught our eye in this space.

Say mmmm to Marshmallow

Google announced the official Android 6.0 SDK, named Marshmallow following the established naming convention. According to Google, ‘although the Android 6.0 SDK is final, the devices system images are still developer preview versions. The preview images are near final but they are not intended for consumer use’. As far as the naming was concerned, some predicted a tie up with a consumer brand (a la KitKat) but that is not to be. Maybe there is hope for it with the next version.

How is the Apple Watch doing?

That’s the question well-known analyst Ben Evans asked. He makes some interesting and relevant points about new Apple product categories: ‘you also can’t call the success or failure of a new Apple product by looking at sales in the first quarter or even of the first version – there’s too much variability. The iPod and iPhone looked like failures at first’. He goes on to make observations about the Apple Watch apps too: ‘just as the way to make a great app was not to squeeze the desktop site down to a smartphone screen size, so the way to make a great watch experience is not to squeeze down your smartphone app’. Read the full article here.

Facebook working on a new app

Yet another stand alone app from Facebook. According to Business Insider, Facebook is working on a stand-alone mobile news application. Facebook seems to be a big believer in stand alone, specialist apps, with over 10 apps on iOS.

Solar, so good

Project Sunroof, is Google’s latest 20% project, aims to help homeowners explore whether they should go solar. It is available in select US cities currently enabling owners to calculate their roof’s solar energy potential. It combines various information to estimate the amount one could potentially save with solar panels, and it can help connect with local solar providers.

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Lakshmipathy Bhat VP - Marketing Communications. He is an ex-advertising professional, new media enthusiast and an avid blogger.

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