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mark-massarik

Mark is a Group Manager – Design Strategy at Robosoft Technologies, bringing over a decade of experience designing Human-Machine Interfaces (HMIs) for vehicles where distraction isn't an option. His work includes cars, motorcycles, trucks, and just about anything with a motor and a mission.

Interface Doesn’t Fail in the Demo
Embedded Engineering
15 Apr 2026•6 min read

The Interface Doesn’t Fail in the Demo

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Automotive HMI Design
Embedded Engineering
6 Apr 2026•7 min read

Automotive HMI Design Principles That Make Drivers Trust Their Vehicle: Lessons from Award-Winning Projects

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